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Ori Brafman
New York Times bestselling Ori Brafman is the coauthor of The Starfish and the Spider, Sway, and Click. A renowned organizational expert, he regularly consults with Fortune 500 corporations and for the past three years has been working with General Martin Dempsey, the Chairman of the Joint Chiefs... show more



New York Times bestselling Ori Brafman is the coauthor of The Starfish and the Spider, Sway, and Click. A renowned organizational expert, he regularly consults with Fortune 500 corporations and for the past three years has been working with General Martin Dempsey, the Chairman of the Joint Chiefs of Staff, to introduce chaos theory into the Army. A graduate of Stanford Business School, he lives in San Francisco.Ori has repeatedly pushed the envelope of thinking about leadership, decision-making, and human interaction via the three books he has co-authored: The Starfish & The Spider: The Unstoppable Power of Leaderless Organizations (2006), Sway: The Irresistible Pull of Irrational Behavior (2008), and Click: The Magic of Instant Connections (2010). His newest book, The Chaos Imperative is about the need for organized chaos in organizations, and about his extensive work at the very top levels of the US military.

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halfmanhalfbook
halfmanhalfbook rated it 6 years ago
For all those that have read Freakanomics!Picks up on the latest theories in behavioural economics and shows through anecdotes and experiments how people can be swayed (hence the title) to pick or choose in certain ways.Blows years of economic theories out the window that people are 'rational'. They...
Minor Characters
Minor Characters rated it 7 years ago
A quick read, intriguing and enjoyable. The insight into human behavior, both rational and irrational, is priceless. The authors do a great job of keeping the text tightly focused and moving, succinctly imparting a lot of information. It's a great start to the subject, more of a jumping off point...
Caleb J. Ross' booklikes
Caleb J. Ross' booklikes rated it 8 years ago
Sway is worth the read even if only for the chapter titled Compensation and Cocaine in which the exclusive properties of the brain’s altruistic center and self-interest center are examined. It turns out that a person’s charitable motivations cannot co-exist with monetary motivations. Sway examines a...
davdittrich read
davdittrich read rated it 9 years ago
http://pro-libertate.net/20100507/125-read-sway-irresistible-pull-irrational-behavior
Reflections
Reflections rated it 9 years ago
Interesting, but a little lighter weight than I was hoping for. I think 2 other books I've read that deal only indirectly with the "irresistible pull of irrational behavior" do a better job explaining how the thoughts that govern our actions can go wrong--Drunkard's Walk: How Randomness Rules Our Li...
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