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Sway - Ori Brafman, Rom Brafman, John Apicella
by: (author) (author) (author)
ISBN: 9781605143170 (1605143170)
Edition language: English
Community Reviews
halfmanhalfbook rated it
4.0 Sway: The Irresistible Pull of Irrational Behavior
For all those that have read Freakanomics!Picks up on the latest theories in behavioural economics and shows through anecdotes and experiments how people can be swayed (hence the title) to pick or choose in certain ways.Blows years of economic theories out the window that people are 'rational'. They...
Minor Characters
Minor Characters rated it
A quick read, intriguing and enjoyable. The insight into human behavior, both rational and irrational, is priceless. The authors do a great job of keeping the text tightly focused and moving, succinctly imparting a lot of information. It's a great start to the subject, more of a jumping off point...
Caleb J. Ross' booklikes
Caleb J. Ross' booklikes rated it
4.0 Sway: The Irresistible Pull of Irrational Behavior
Sway is worth the read even if only for the chapter titled Compensation and Cocaine in which the exclusive properties of the brain’s altruistic center and self-interest center are examined. It turns out that a person’s charitable motivations cannot co-exist with monetary motivations. Sway examines a...
davdittrich read
davdittrich read rated it
3.0 Sway (advanced reading copy)
Reflections rated it
3.0 Sway (advanced reading copy)
Interesting, but a little lighter weight than I was hoping for. I think 2 other books I've read that deal only indirectly with the "irresistible pull of irrational behavior" do a better job explaining how the thoughts that govern our actions can go wrong--Drunkard's Walk: How Randomness Rules Our Li...
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