Pikachu s Global Adventure: The Rise and Fall of Pokémon
Format: kindle
ASIN: B0082GR36S
Publish date: January 15th 2004
Publisher: Duke University Press Books
Pages no: 312
Edition language: English
This was an interesting take on the how Pokemon became the global phenomenon and the global cultural implications involved with its success. It's broken down into sections where it examines it from a toy marketing standpoint, effects on children and also cultural exportation. Really fascinating re...