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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets - Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market... show more
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary com
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Format: Hardcover
ISBN: 9780062407610 (0062407619)
Publisher: HarperBusiness
Pages no: 272
Edition language: English
Bookstores:
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