Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction.Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns.Blog to connect with readers, driving them to Amazon and bookstores.Boost your visibility with Google, ignite word-of-mouth with social networks for viral marketing.Capitalize on peer content and "amateur" book reviews.-------------------------------------------------- Praise for PLUG YOUR BOOK!     "I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get your hands on a copy of Steve Weber's Plug Your Book! ... I highly recommend this one to every author out there." -- Joe Wikert, executive publisher, John Wiley & Sons Inc., professional/trade division "An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly." -- Aaron Shepard, author: Aiming at Amazon "In-depth information about using Amazon as a marketing platform." -- Christine McNeil Montano, Amazon Top Reviewer "...I have launched online campaigns for more than 1,000 books. I've worked with most of America's largest book publishers, helping many of them build online marketing departments. The book you're holding now is the new training manual." -- Steve O'Keefe, author: Publicity on the Internet "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else." -- Dave Taylor, author: The Complete Idiot's Guide to Growing Your Business with Google "The first comprehensive guide to Internet book publicity." -- Morris Rosenthal, publisher, Foner Books "A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere." -- Jane Corn, Amazon Top Reviewer ------------------------------CONTENTS:Taking control of your book salesOne big caveatHow to use this bookStaying currentElectric word of mouthRiding the big riverAmazon's 'long tail'Getting recommendedPersonalized bookstoresAmazon Bestseller CampaignsMaking the listHow Bestseller Campaigns work... and this is success?Haywired recommendationsIs it worth it?Amateur book reviewsCredibility through peersGetting more Amazon reviewsAmazon Top ReviewersContacting Top ReviewersEtiquette in approaching reviewersFinding more Amazon reviewersMore ways to get reviewsBuilding your author Web siteGetting involvedYour domainBuilding blocks of your siteA survey of author Web sitesYour online press kitMultimedia for booksAdvanced Amazon toolsBuy X, Get YWeaknesses of BXGYFree paired placementSingle New Product e-mailsAmazon ConnectListmaniaGoogle, Amazon, digital contentGoogle Book SearchAccidental book discoveryInstant Online AccessAd-Supported AccessGoogle Print on DemandPay-per-click advertisingGoogle AdWordsYahoo Search MarketingPower toolsAmazon Sales RankTitleZAffiliate partnershipsAnalyzing your trafficLinking strategySearch engine optimizationKeyword densityLength of your leasePublishers PortalPrivacy policiesWeb site cardinal sinsSelling on Amazon, beyondPrint on demandAmazon AdvantageAmazon MarketplaceCatalog accuracyHandling sales on your siteGoogle CheckoutOther major online retailersBarnes & NobleBookSenseEthics of online marketingShill reviewsSpam