by Dan Ariely
A good look at the irrational decisions we make every day. Knowing when we get things wrong is helpful in a wide range of areas: knowing how to market a product, how to be a more conscious consumer, how to ask people for help, how to make a diet successful, and how to enjoy food and wine more. Some ...
Ariely presents fifteen different ways where humans believe they are acting rationally - but in actuality, environmental factors and other secondary circumstances impact us so much that we behave counter to how logic would predict we should act. Essentially he tells us when we are predictably irrati...
Not exactly extraordinary findings, no paradigm shift, either. The point is probably precisely that. The author wants to remind us of our irrationaility that we have too long been accustomed to. We know of such irrational behaviors but seem reluctant to reflect. And in this book Ariely keeps telling...
mp3Every now and then one comes across a group of ideas that proves further friendship with x amount of people becomes untenable without them understanding and buying into a certain read. Now no one has to actually agree with source, the point being is that they have the sort of mind that can deal ...
Very interesting - a lot of things you know intuitively are validated with social experiments. A good read; it forces you to rethink your motivations while making decisions.
"Sigmund Freud explained it this way. He said that as we grow up in society, we internalize the social virtues. This internalization leads to the development of the superego. In general, the superego is pleased when we comply with society's ethics, and unhappy when we don't. This is why we stop ...
http://pro-libertate.net/node/37
The book is really funny, insightful and made me think a lot about why I do things I do. I didn't agree with most of the recommendations he makes based on the results of his studies, but the studies alone are very really interesting and he leaves plenty of room to draw your own conclusions. I was di...
Any book that seems to predict your behaviour is both intriguing and, let's face it, a bit scary. I started this book with a measure of cynicism - everyone seems to be cashing in on the self-help style book these days. Well, I don't mind eating some humble pie - I was wrong.To start, this isn't a se...
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