Promotion and Integrated Marketing Communication with Infotrac College Edition [With Info Trac College Edition]
by:
Allen (author)
Richard J. Semenik (author)
O'Guinn (author)
Format: hardcover
ISBN:
9780324062533 (0324062532)
Publish date: March 1st 2001
Publisher: Thomson South-Western
Pages no: 624
Edition language: English