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Promotional Strategy: Managing the Marketing Communications Process - James F. Engel, Thomas C. Kinnear, Martin R. Warshaw
Promotional Strategy: Managing the Marketing Communications Process
by: (author) (author) (author)
Format: hardcover
ISBN: 9780256122404 (0256122407)
Publisher: Irwin Professional Publishing
Pages no: 624
Edition language: English
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Other editions (3)
Books by James F. Engel
Books by Thomas C. Kinnear
Books by Martin R. Warshaw
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