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Richard G. Netemeyer's Books back

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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research - Kelly L. Haws, Richard G. Netemeyer
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
by Richard G. Netemeyer (author), Kelly L. Haws (author)
publisher: Sage Publications (CA) publish date: December 10th 2010
format: hardcover pages: 624
language: English
ISBN: 1412980186 (9781412980180)
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research - William O. Bearden, Richard G. Netemeyer
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
by William O. Bearden (author), Richard G. Netemeyer (author)
publisher: Sage Publications (CA) publish date: March 24th 1993
format: hardcover pages: 365
language: English
ISBN: 0803951558 (9780803951556)
Scaling Procedures: Issues and Applications - Richard G. Netemeyer, William O. Bearden
Scaling Procedures: Issues and Applications
by William O. Bearden (author), Richard G. Netemeyer (author)
publisher: SAGE Publications, Inc publish date: March 12th 2003
format: paperback pages: 224
language: English
ISBN: 0761920277 (9780761920274)
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