While most think of Rap as an entertainment medium, the reality that it is also as much of a business as any Fortune 500 company. Rappers seek to market their brand by creating quality songs, or products. The richest rappers take this a step further and use the brand they have built in music as an advantage in their business ventures, and that is where this book comes in. This book will describe the surprising business acumen of the rappers profiled, and will provide you with detailed descriptions of how they became wealthy beyond their hit singles. Some business ventures that will be discussed include: 50 Cent and Vitamin Water, Sean John and Rocawear by Diddy and Jay Z, a diamond mine owned by Akon, and a brand of wines by Lil Jon. As you will see, many rappers are excellent businessmen and much can be learned from their strategies for success.