Why should organizations learn more about business simulations and serious games?
The answer is simple: they are engaging, applicable, contemporary, exciting, and best of all, they change behavior faster and more naturally. Simulations are not as complex to implement as they were even a few years ago. Creating a custom solution is not only far more effective but also now within reach of most companies. Shift: Using Business Simulations and Serious Games walks you through the process of deciding whether or not to use a business simulation or serious game, how to build them or find an experienced provider, how to implement them, and how to create a sustainable program.

Author William Hall, an award-winning Apple executive, writes with both humor and wisdom to distill years of experience in technology, gaming, and education into an easy-to-read guide for busy executives and managers. Simulations are a fun yet serious, challenging, and practical way to develop employees. Outcomes can include strategic alignment, strategic change, business acumen, leadership development, succession planning, and collaboration. You can change up a person’s work environment and enable them to practice professional skills in real time with real people and actual scenarios.

Shift: Using Business Simulations and Serious Games also answers questions like: How do you know if you need a business simulation or serious game? What are some uses for business simulations and serious games? Can I use simulations to improve the performance of top executives? Should I find a developer or design one in house? What’s a good budget for something like this? Even if you are already using business simulations and serious games, this guide will help you be more effective and save money.
Author William Hall assisted Steve Jobs prepare keynote presentations, and he delivers this topic with brevity, impact and charm. This is an easy to read, easy to digest, and easy to use introduction to business simulations and serious games.