Social Media Strategy: A Step-by-step Guide to Building Your Social Business
Format: Paperback
ISBN:
9783728135575 (3728135577)
ASIN: 3728135577
Publish date: 2013-07-17
Publisher: vdf Hochschulverlag AG, an der ETH Zurich
Pages no: 108
Edition language: English
Read this for work - a quick and easy introduction to creating a basic social media strategy (as opposed to a simple online marketing strategy) for businesses. The examples used are almost all from big international companies, but there's enough info to work on a smaller scale. (Incidentally, being ...