Strategic Brand Management
Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. This book also integrates more traditional notions of the brand in terms of equity and...
show more
Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. This book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.
show less
Format: paperback
ISBN:
9780199260003 (0199260001)
Publish date: February 8th 2007
Publisher: Oxford University Press
Pages no: 265
Edition language: English
Log in with Facebook 
