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Strategic Customer Management: Integrating Relationship Marketing and Crm - Adrian Payne, Pennie Frow
Strategic Customer Management: Integrating Relationship Marketing and Crm
by: (author) (author)
Format: paperback
ISBN: 9781107649224 (1107649226)
Publisher: Cambridge University Press
Pages no: 542
Edition language: English
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Other editions (1)
Books by Adrian Payne
Books by Pennie Frow
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