by Ori Brafman, Rom Brafman, John Apicella
For all those that have read Freakanomics!Picks up on the latest theories in behavioural economics and shows through anecdotes and experiments how people can be swayed (hence the title) to pick or choose in certain ways.Blows years of economic theories out the window that people are 'rational'. They...
A quick read, intriguing and enjoyable. The insight into human behavior, both rational and irrational, is priceless. The authors do a great job of keeping the text tightly focused and moving, succinctly imparting a lot of information. It's a great start to the subject, more of a jumping off point...
Sway is worth the read even if only for the chapter titled Compensation and Cocaine in which the exclusive properties of the brain’s altruistic center and self-interest center are examined. It turns out that a person’s charitable motivations cannot co-exist with monetary motivations. Sway examines a...
http://pro-libertate.net/20100507/125-read-sway-irresistible-pull-irrational-behavior
Interesting, but a little lighter weight than I was hoping for. I think 2 other books I've read that deal only indirectly with the "irresistible pull of irrational behavior" do a better job explaining how the thoughts that govern our actions can go wrong--Drunkard's Walk: How Randomness Rules Our Li...
The key to life: be open-minded and non judgmental. That's certainly not an easy way to approach life for us humans. I'm glad the authors mentioned Zen Buddhism, because that philosophy certainly aids one in approaching the world with an uncluttered outlook.
An enjoyable read that reveals nothing more than grandma's common sense dressed up in modern jargon (think the little boy and the emperor's new clothes; beauty is only skin deep; it's the marathon not the 100m dash; keeping with the flock get's you fenced in)I would wish to give it 3.5
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