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Switch: How to Change Things When Change Is Hard - Chip Heath, Dan Heath
Switch: How to Change Things When Change Is Hard
by: (author) (author)
4.25 80
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds... show more
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:  ●      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.●      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.●      The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service            In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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Format: hardcover
ISBN: 9780385528757 (0385528752)
ASIN: 385528752
Publisher: Crown Business
Pages no: 320
Edition language: English
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Community Reviews
Wanda's Book Reviews
Wanda's Book Reviews rated it
2.5 Switch / Chip & Dan Heath
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are...
nbarman
nbarman rated it
This book is awesome awesome awesome. It captures the essence of what it takes to create change in any environment - corporate, political, social, personal. I can't recommend this book enough. It's going to stay on my permanent bookshelf as a reference guide as well as a book to read every few month...
Harbinger of Books
Harbinger of Books rated it
4.0
This book was recommended to me by a friend as a resource for change management. I liked it and it was easy to listen to. I thought it had some good advice but I have to admit at times I wish I had the paper version just for note taking. The book lost at star because at times it seems some topics we...
Boxes of Paper
Boxes of Paper rated it
3.0 Switch: How to Change Things When Change Is Hard
I seem have a lot of books on change in my "to be read" pile. I'm hoping this is a sign that I'll soon be getting back into some good habits regarding writing, reading, housekeeping, etc.. The trip to San Francisco has resulted in a few setbacks, but also in a new determination. It's interesting tha...
EricaO
EricaO rated it
4.0 Switch: How to Change Things When Change Is Hard
As much as I tend to loathe books in this "manage change and be a better person" genre, I rather enjoyed this one. It's full of stories/examples of how people at all levels, some with limited resources, have been able to bring about the changes they desired and how they did it. It's definitely not a...
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