Running a business is not the same as in the past decade. Correctly maximising the power of online reviews can help you grow your cleaning business significantly. How? Keep reading to find out!
Most small businesses often overlook the power of online reviews. Many small businesses don’t bother to ask for reviews. They probably think it is not necessary. Well, nothing could be wrong.
Reviews are one of the best marketing strategies for any business that wants to stay competitive in this modern market. Since competition is on the rise in janitorial services, reviews can help you stand out and give you an edge over your competitors.
Not convinced yet? Well, take a look at some of the importance of online reviews. Stay glued! We will leave you with a bonus tip at the end.
- It builds trust
We say online reviews are virtually the first thing most visitors will look out for when they visit a website. Irrespective of the captivating things you put up on your website, prospects will believe just one good online review over them all. Yes, if you do not already know, people will not trust you until you prove yourself trustworthy. And the only way to do that is to let your past projects speak for themselves via reviews.
- It is a sales booster
After you successfully get a prospect to trust you, what next? You guessed right. You will be on your way to signing a contract sooner than later. Online review is essential because it helps win clients over without you even trying. Good reviews from satisfied clients are far more effective in attracting more clients than several forms of advertisement you invest in.
- It supports improvement
This is the part you may not like to hear. But it is essential you know this. Once you create a platform to receive reviews, rest assured that you will not only get good reviews but bad reviews as well.
Good reviews only come from satisfied customers. This, therefore, means that unsatisfied customers will leave bad reviews. Nonetheless, here is the good news. Unsatisfied customers will express why they didn’t like your services. You will see things like they weren’t punctual, poor customer service, and whatnot. Now, you can take up these reviews, work on yourself and your team, and see to it that you improve on the areas of complaints.
- It boosts SEO ranking
Every business wants to be on the first page of search engines like Google. Therefore, they are working hard to create nice content. Many people fail to realise that reviews are a great way to boost your SEO ranking, too.
You already know that content is essential for your SEO ranking and that Google counts reviews as content. Yes, your customers are content creators. These contents from customers will most likely contain keywords about your business, which will add to your SEO efforts and improve your visibility online. Here is how.
- Encourage interaction
Another importance of online reviews that cannot be overlooked is the interaction platform it gives. Customers like it when they can interact with the company they are dealing with. It makes them feel valued. And having a review section on your website will enable smooth interactions with your clients.
- It allows photo-sharing
Creating a platform for clients to leave a review will allow them to share before-and-after photos of your past projects. This way, prospects can know what to expect and even make you more credible in their eyes.
Get your clients to leave a review for you on your site. Do not think it will be problematic for them. No, most satisfied clients are happy to leave a review. Your job is to ensure they are happy, and they will gladly leave a good review for you. For more assistance, contact us at How to Run a Cleaning Business. We are here to help.
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