The introduction to voice search dates back to the year 2010 when IBM launched Watson. It was then followed by Apple's Siri, Google's OK Google, Amazon's Alexa, and Cortana by Microsoft. Fast-forwarding to the year 2020, voice search plays a huge role in the digital market, with records claiming that it has taken over 30% of search engine results by 2020.
Google claims that voice searches have significantly grown in the market due to the massive demand of smart speakers. This growing demand for voice search puts direct pressure on Search Engine Optimization (SEO) and SEO agencies. The latest advancements in voice search have resulted in a significant drop in the number of regular search box activities.
Let's take a look at these advancements below -
- Local Searches
Researches show that 60% of the voice searches are about nearby locations and local businesses. Therefore, the best local SEO practices suggest that digital marketers now target and optimize the "near me" keyword queries for better search engine rankings.
- Question Searches
Users conduct a question search in terms of how and where when doing voice search. Therefore, voice search often targets question searches. For digital marketers to leverage voice search, it is recommended that they incorporate question keywords like "why" with quality content.
- Semantic Searches
Unlike its predecessor lexical search, semantic searches don't focus on literal words. Instead, they go for the intent behind the search. Semantic searches comprehend the user's search history, location, and keyword spelling to get the context of the search. If used strategically, semantic searches can hugely impact the SEO practices effectively.
- Colloquial Language Searches
Because of the advancements in voice search technology, people are now adapting to it on a rising scale. It is observed that over 70% of voice searches are in a conversational language, where the user and the voice search bot are talking like normal humans. Therefore, it becomes difficult for marketers to target the content based on the keyword for SEO practices.
Along with the organic search placements, the marketers also have to consider Google snippets if the marketers want their website to rank higher on the search. Over 70% of the voice search queries are the result of the top 3 sites displayed on the SERP (Search Engine Result Pages).
Voice searches give priority to fast loading websites. Therefore, the websites should be optimized entirely at all times involving images, compressed data files, and responsive web applications. It is also essential to optimize the site content for long-tail keywords. For effectively optimizing your website to meet the current and future ranking requirements, you can either assign an in-house marketing team, or if you want more proficiency, you can also hire the Top SEO Agency in Gurgaon for your enhancing your website for voice search.