So, what's going to happen in 2020?
Well, first of all, according to Jumpshot and SparkToro, 49% of all searches performed and Google results.
That means almost half of all searches on Google won't send traffic to any website at all. People are either giving up on searches or they're getting the answers right then and there from Google. In 2020, I expect that to increase even more.
The second big change is that the number of visitors that people receive from organic traffic will continue to decrease.
Of course, being inventory at the same time for more than connecting us Google. But according to Merkle, total visits produced by organic search fell 6% year-over-year in the second quarter of 2019. And mobile devices were the most affected. Where the growth of visits fell by 13% in the first quarter of 2019, to 5% in the second quarter of 2019.
The third big change I see is that Google will compete more strongly with Amazon.
If you have already seen Shopify, your company is in a tear, right? Shopify in this monsoon, at least according to Wall Street, is an alternative to Amazon. It is your own way of creating your own e-commerce store.
Google, this year already, or 2019, has launched a Google buy feature, right? These allow the person to buy e-commerce products directly on Google.
The fourth change, more and more people will get in the information they need through rich snippets.
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According to the Path Interactive study on people between 13 and 18, 40% get what information they need by clicking without a fragment.
Now, don't sign that good, Google is getting less traffic and they are evil. Think of it this way, many of those people are just looking for an answer.
You will see that Google makes more changes than just flying. because they have had this for a while.
By improving user experience, for sure, you can get less traffic, but by providing Google with a better experience, more people will use Google, which should help you get more traffic. B, there are also more people online, which also helps you get more traffic. And C, many people answered Google questions for when they don't buy at any time.
Therefore, you will also see a trend in 2020 if Google’s pre-respondents without people going to your website, the traffic you’re getting, should also increase conversion rates.
I don't want to end cases with you thinking that, hey, Google is evil. Because they are not. Actually they are a very good company. They even have incredible advantages, like their employee's money-back discounts if they do things like an eco-car, 2 right?
This is good, so I want five tips to help you make all the changes that Google is about to make.
The first tip I have for you is to become a teacher to discover the search interface.
Look, most sellers only look for keywords that they should point to. It's not about keywords, it's not about problems. When someone searches for something, many times, he has questions, is looking for comparisons, right? Comparing one business with another to find out, hey, what product or service should I buy? So, you can use Uber Calculate for that.
The second tip is to increase your CTR. Write compelling titles.
It is about making the list click on your list. Hell, even if you're not at the top, it doesn't mean you can't get more clicks than the previous list. You can do things like creating an attractive title, using keywords in your title that your competition is not using, writing amazing meta descriptions in which people want to click and read.
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