There are multiple ways of promoting a new product in the market. From lucrative sales to witty advertisements, there’s a lot of effort that goes into marketing a product. One simple way to promote your brand’s product and services is through Affiliate Marketing. In simple terms Affiliate Marketing Services in India is a way of associating with your audience or brand influencers so that they promote your product for exchange of commission on each sale.

Every time a person helps in selling your product through their exclusive deal, they gain a certain amount of money. Affiliate marketing is performance-based, which means affiliates only get paid when their promotional efforts actually result in a transaction.

Here is how it works:

Affiliates can essentially be anyone but generally it is bloggers or other popular content sites related to the brand’s industry. Affiliates help introduce their audience to the brand they have an association with. This can be done through social media posts, blogs, featured ads on their sites among other ways. The affiliate can offer exclusive offers with special coupon codes. If people come from that affiliate’s site and make a purchase, that affiliate gets paid.

One of the reasons affiliate marketing is a profitable association is because it is performance based. Brands only pay for actual customers and not just visits. This gives affiliate marketing an edge over other methods like PPC, since this guarantees actual conversion.

Successful programs use multi-channel attribution to ensure the affiliates that create the most value get paid the most. This ensures there are no false or last minute claims by affiliates for companies that have multiple affiliates for the same product.

A brand can work with affiliate programs in a lot of different ways. Some work with multiple networks while others are consolidated on just one. Most major affiliates work with multiple networks.

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