Market Overview:

Global Pre-mixed/RTD Alcoholic DrinksMarket was valued USD XX million in in 2018, the market is expected to grow with the CAGR of XX % in the forecasted period and to reach USD XX million by 2025. Pre-mixed/RTD Alcoholic Drinks also known as alcopops, they are available in the form of spirits which are rum, whiskey and other. These drinks are packed and prepared in the form of cocktail to consume directly. The sprints are diluted with a fruit flavours and other soft drinks.

Market Dynamics:

The Pre-mixed/RTD Alcoholic Drinks Market is expected to witness sustained growth over the forecast period. The growth of the Pre-mixed/RTD Alcoholic Drinks market is driven owing toincreasing demand for less alcohol content drinks, changing lifestyle with alcohol consumption habits. In addition, increasing prominence of innovative, new and ethnic flavours and surging promotions and marketing by retailers is further expanding the pre-mixed/RTD alcoholic drinks market.

However, harmful effects with consumption of pre-mixed/RTD alcoholic drinks, vivid taxation and duties as well as cultural beliefs across various countries are hampering the growth of pre-mixed/RTD alcoholic drinks market.

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Key Players:

The Pre-mixed/RTD Alcoholic Drinksmarket consists global and regional players includingBacardi Limited, Asahi Breweries, Ltd., Diageo plc., Halewood International Limited, Suntory Holdings Limited, The Brown-Forman Corporation, Pernod Ricard SA., Anheuser-Busch InBev SA/NV, Mike's Hard Lemonade Co.and other.

Market Segmentation:

The global Pre-mixed/RTD Alcoholic Drinks market is segmented on the basis of packing,product type, distribution channel and region. On the basis of packingthe Pre-mixed/RTD Alcoholic Drinks market is classified into cans, bottles and others. Based on product type the Pre-mixed/RTD Alcoholic Drinks market is bifurcated into wine, rum, whiskey, vodka and others. Further, the Pre-mixed/RTD Alcoholic Drinks market is fragmented by distribution channel into departmental stores, hyper/supermarket, specialty store and online retailers.

Pre-mixed/RTD Alcoholic Drinks market by region segmented into North America, Europe, Latin America, Asia-Pacific and Middle East & Africa. The demand for Pre-mixed/RTD Alcoholic Drinks in a global market is primarily from North America due to increasing demand for Pre-mixed/RTD Alcoholic Drinks in terms of value and volume.

Market segmented on the basis ofPacking:

Cans
Bottles
Others

Market segmented on the basis of product type:

Rum
Whiskey
Vodka
Wine
Others

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Market segmented on the basis of distribution channel:

Supermarket/Hypermarket
Departmental Stores
Specialty Store
Online Retailers

Market segmented on the basis of region:
- North America
• US
• Canada
• Mexico
- Europe
• UK
• Germany
• France
• Rest of Europe
- Asia-Pacific
• China
• Japan
• India
• Australia
• Rest of Asia-Pacific
- Latin America
• Brazil
• Rest of Latin America
- Middle East and Africa (MEA)
• South Africa
• Saudi Arabia
• Rest of MEA

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08 November 2018, Canada Alcoholic Drinks Market is expected to reach USD 35.08 billion by 2025 as a result of increasing rate of consumption among the consumers. Moreover, the premium alcohol is gaining popularity among the Canada alcohol drinkers. The increasing disposable income of consumers and the rise in drinking age population in Canada is expected to contribute significantly to the growth of the market over the forecast period. Furthermore, the spirits made in Canada has witnessed a steady growth over the past few years. However, the increasing imports of alcoholic brews are expected to drive the growth of the Canada alcoholic beverages market in future.

The distribution channel of alcoholic drinks has witnessed significant change over the past few years. For instance, in 2016 the beer, wine and cider were allowed to be sold through grocery stores in Ontario which has positively driven the sales and contributed in the growth of the Canadian alcoholic drinks market. However, the online retailing of private drinks has gained significant popularity among Canadian consumers. The increasing hectic schedule of the population has resulted in the increasing demand for door step service. Thus, home delivery services offered by the online retailers have attracted the consumers. For instance, The Wine Shop, My Wine Canada, Everything Wine and others provide store to home service and availability of gifting options is expected to tempt the consumers. Thus, the online wine retailers are expected to result in the proliferation of off trade channel thereby boosting the growth of the alcoholic beverages market in Canada over the forecast period.

Moreover, the health-conscious consumers are looking for health benefits while consuming alcoholic drinks. Hence, the continuous shifting preferences of consumers are expected to drive the market growth. The consumers are seeking clean products, hence they are careful about the product they consume, the ingredients used in it, whether it is synthetic or natural. The consumers are more attracted towards green label products. The manufacturers are offering transparency with the content and sustainable brewing practices. For instance, Molson Coors have achieved zero waste for landfill across at their major manufacturing plants. The environmental and consumer responsibility taken by the companies are attracting the consumer and are expected to drive the Canada Alcoholic Drinks market over the forecast period.

Beer is the most commonly consumed alcoholic drink in Canada. The Northwest and Yukon are the highest region for beer consumption. The innovative product launches from high, low to no alcohol beer are gaining popularity with the increasing quality concerns as consumers are inclined towards premium segments. The manufacturers are compelled to provide rich experience to their consumers. For instance, the Historic Pale Ale by Molson Coors is based on an historic recipe from 1908. Thus, different flavors having unique taste is expected to drive the beer market in Canada over the forecast period. The increase in demand for authenticate and unusual flavors of beer are expected to drive the alcoholic drinks market in Canada over the forecast period. However, wine market has observed growth of around 4% in 2016 owing to the increasing imports. For instance, in 2016, the imported red wine sales accounted for around 75% of red wine sold in Canada. Wine segment witnessed growth around the region however, especially in Newfoundland and Labrador reported the highest among all the wine consumption region of Canada. The increasing consumption of wine and spirits is expected to drive the growth of the Canada alcoholic drinks industry over the forecast period.

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Hexa Research has segmented the Canada alcoholic drinks market report based on type and distribution channel:

Segmentation by type, 2015 - 2025 (USD Billion)

• Beer
• Cider & Flavored Alcoholic Beverage
• Wine
• Spirits

Segmentation by distribution channel, 2015 - 2025 (USD Billion)

• Off trade
• On trade

Key players analyzed:

• Diageo Canada Inc.
• Kirkwood Diamond Canada
• Anheuser-Busch InBev.
• Pernod Ricard
• The Molson Coors Brewing Company

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18 September 2018, The Australia Alcoholic Drinks Market to reach USD 32.44 billion by 2025, owing to the rise in the consumption of wine and the premiumisation trend in the country. The demand for alcoholic drinks such as beer, wine and other drinks is expected to grow significantly over the forecast period on account of the rise in drinking population and various marketing and promotion activities adopted by the famous brands to target the drinking population in Australia.

Beer is one of the most lucrative sector in the liquor manufacturing industry. It is being dominated by 2 foreign brands, Lion Nathan and Foster’s (SABMiller), which occupy around 90 per cent of the Australian alcoholic drinks market in beer sector. Coopers one of the Australian-owned beer, which accounts for just 3.6 per cent of the total sales of beer. Craft beer is one of the segments in the Australian beer market which is recording a constant growth, after the declining trends of beer consumption.

With the rise in the customer preferences and demand for high-quality and premium brands enriched with new and authentic flavors, premiumisation trend and innovation in the wine and beer market have been driving the growth for alcoholic drinks market in Australia. There are enormous number of brewers emerging in a highly competitive market in the country and consumers have a presence of large number of foreign and local brands to choose from which is driving the sales for craft beer over the forecast period.

The beer segment dominated the Australia alcoholic drinks market in 2016 and is expected to maintain its dominant position over the forecast period on account of the rise in the young drinking population who prefer crafted and premium beer brands.

The end-user awareness for health benefits of wine and shift in consumer preferences and drinking habits has led to consumers to switch to healthier options, such as low calories and low alcoholic drinks. Additionally, people are choosing to cut down their alcohol consumption and and in taking more and more wine, which is anticipated to propel the market for wine segment in the country over the forecast period.

The sales of alcoholic drinks through off-trade distribution channels such as supermarkets & hypermarkets is projected to perform certainly well over the forecast period on account of the rise in the number of brands and competitors in the market who are adopting various marketing strategies to sustain in the market and competing with foreign brands such as Fosters.

Off-trade distribution sectors such as supermarkets, hypermarkets, wine shops are the utmost widespread distribution channel for alcoholic drinks brands in Australia. The consumers are attracted towards these retail chains owing to the price discounts, advantages and "all under one roof" offers by these retailers. The very standard and common brands of alcoholic drinks are mainly sold through supermarkets and private brands present in the supermarkets.

There are numerous retail chains in the country such as Coles, ALDI Liquor, Dan Murphy (Woolworths), Woolworths Liquor and BWS which sell several brands of alcoholic drinks in the country attract consumers by providing discounts and offers owing to which the sales from off-trade distribution channels is expected to grow over the forecast period.

The Australia alcoholic drinks market is expanding owing to the rise in the living standards of the common public and the expansion of retail stores offering alcoholic drinks is expected to drive the growth of alcoholic drinks market in Australia significantly over the forecast period.

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Hexa Research has segmented the Australia alcoholic drinks market report based on type and distribution channel:

Segmentation by type, 2015 - 2025

• Beer
• Cider & flavored alcoholic beverage
• Wine
• Spirits

Segmentation by distribution channel, 2015 - 2025

• Off-trade
• On-trade

Key players analyzed:

• LION
• Australian Beer Company Pty Ltd.
• Anheuser-Busch InBev
• Accolade Wines
• Vickery Wines

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