Creating a logo is one thing and placing it strategically is the other. You may obviously have the logo on your site but it’s not enough. There are a lot of other places, online and offline where placing it can significantly increase the brand awareness as well as views thus paving way for more leads.
Let us see some of the most tactical locations to place your logo.
People spend a lot of time in the web these days; in fact a significant portion of your prospects are already mouse potatoes as several surveys conducted globally indicate. So, it’s better to start the branding process online first. Besides, it’s cheaper. Let us see where to place logos online.
Website and blog
As said earlier, it is pivotal to place the logo on your website as well as blog. Landing page is very crucial and it should echo the way in which you want to signify your brand. It is conventional and proven that top-left corner is the ideal place to put your emblem in case of website. Though for blogs the same is recommended, the platform chosen should also be considered.
Email communications are in fact similar to your stationary. So, the newsletter must have the emblem representing your brand. It is always better if you go for animated logos in email newsletters. This can grab the attention of customer with most ease.
People always believe social media as it is unbiased. Different opinions and experiences related to your brand can be posted there. Even a person who reaches organically to your website will search for your presence in Facebook and Twitter etc. So, it must look professional on different social media websites. A logo design company always designs by keeping this fact in mind.
YouTube channel is very relevant because of the basic fact that people like videos more than anything else. More than a billion users are there to the credit of this video based website. Make the logo on your YouTube channel classy and professional while assuring that it matches with the one presented in other platforms including website, blog and social media.
Professional logo done by a graphic design company is equally important in the physical real world as well. There are still people who don’t browse too often and it’s unwise to ignore their significance if you want your business to grow to the fullest of its potential.
This is the basic thing. After shaking hands with someone, when you hand them your business cards, they should easily notice your brand identity. It should be presented nicely in a professional manner. Also include your website link and contact details clearly.
Putting your logo on cloths and caps gives you great coverage as people wearing them turn into your mobile advertisers. Even providing your loyal customers with free cap or T-shirt with your brand symbol on it would be a sensible investment.
Water bottles and mugs
It’s again an impactful way to get publicity and strengthen the bond with customers. Whenever they drink water, coffee or tea, getting to see you have involuntarily positive impacts and you should not miss this opportunity. Pens, pencils, wallets etc. too can invoke the same level of loyalty and trust.
Not only emails are there to communicate. Real newsletters and paper stationary including invoices too work well, especially in B2B communications. Mailing labels should have logos so that people see it first when they get a bill or letter from you. Your professional logo design should be there in all such stationaries.
Signage and banners
All the signage and banners you put out for display must have logos on it. If you are focusing on a local population with brick and mortar shop, having a booth during fairs and festive occasions can b of huge help to increase walk-ins.
In fact, logos should be used everywhere possible. The only thing is to position them professionally so that its appeal and identity is never lost. Companies offering custom logo design services can help you with the same.