Global anti-aging cosmetics products market has been segregated, by region, into North America, Europe, Asia-Pacific, and the rest of the world.

The market in Asia-Pacific is expected to garner the largest share of the global anti-aging cosmetics products market owing to hectic lifestyles, lack of proper nutrition, and diminishing time for personal care, which in turn is encouraging the consumers to opt for products that can provide quick and convenient anti-aging solutions. . The growing popularity of anti-aging cosmetics products has compelled cosmetic and healthcare companies to launch new anti-aging product variants to cater to the increasing consumer demand. The increased use of various skincare and haircare products among the middle-aged population to enhance their appearance has fueled the global anti-aging market growth.

The market in North America is expected to be the fastest-growing for anti-aging cosmetics products during the assessment period owing to the increasing demand for natural, fresh, and plant-based anti-aging cosmetics products. The rising use of anti-aging cosmetics products among consumers, due to increasing skin and hair-related concerns caused by aging, is expected to drive the growth of the market. Also, growing investments and a focus on research and development of ingredients and technologies used to produce anti-aging products in the region, is working as a positive force for the market growth.

The market in Europe accounted for a notable share of the global anti-aging cosmetics products market in 2018 due to the rising concerns about wrinkles, fine lines, and pigmentation primarily in the middle-aged female population. Additionally, consumers are opting for more natural plant-based products for skincare and haircare due to which, the demand for anti-aging cosmetics products is expected to be high among the consumers in Europe. Thus, these factors are propelling the growth of the anti-aging cosmetics products industry.

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Anti-Aging Cosmetics Products Market Segmentation

In the market in the rest of the world, South America and the Middle East are expected to be prominent regions due to the increasing demand for natural cosmetics.

The global anti-aging cosmetics products market has further been segmented based on product type, nature, and distribution channel.

Based on product type, the global anti-aging cosmetics products market has been classified as skincare, haircare, and others. The skincare segment has further divided into anti-wrinkles, anti-pigmentation, anti-skin sagging, and other skincare products. The haircare segment has also been classified as anti-thinning, anti-damage, and other haircare products.  The skincare segment is expected to account for the largest share due to increasing use of anti-aging cosmetics products among middle-aged population. Owing to this, key manufacturers have also launched various anti-aging cosmetics products for each aging-related issue.

By nature, the global anti-aging cosmetics products market has been bifurcated into natural and conventional. The conventional segment is expected to account for the larger market share and the natural segment is projected to register the higher CAGR during the forecast period.

The global anti-aging cosmetics products market has been segmented, by distribution channel, into store-based and non-store-based. The store-based segment accounted for the larger market share in 2018. However, the non-store-based segment is projected to register the higher CAGR during the review period.

The global Anti Aging Products Market size is expected to reach USD 51.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.2% over the forecast period. Rising consumer awareness regarding personal grooming and increasing concerns over the adverse effects associated with aging are expected to have a positive impact on the market growth.

Furthermore, growing awareness regarding the hazardous effects associated with the chemically processed anti-aging products is expected to promote the use of natural products. As of 2016, 57% of the U.S. women claimed to prefer natural skin care products for their daily usage. Therefore, consumers are increasingly preferring natural cosmetic oils and serums due to their ability to penetrate the skin easily.

The hair care segment is expected to be the fastest growing segment, expanding at a CAGR of 6.0% from 2019 to 2027. Aging is related to the loss of volume, hair thinning, and dryness. Therefore, rising importance of moisturizers, shampoo, and hair oils to cover grey hair, improve softness of hair, and increase shining features is expected to remain a favorable factor. Furthermore, growing application of hair care among men in order to maintain hair growth for a longer time is expected to be a key trend in the near future.

Supermarkets and hypermarkets was the largest segment, accounting for over 50.0% share of the global revenue in 2018. Availability of a wide range of products in a same selling window is a major factor driving the consumers to purchase from supermarkets. It has been observed that majority of the consumers prefer this distribution channel due to the availability of products. The online category is expected to be the fastest growing category as consumer preferences are shifting towards e-commerce portals due to the convenience of doorstep delivery services.

North America accounted for more than 35.0% share of the global revenue in 2018. High consumer spending on maintaining personal appearance is contributing to the market growth. To prevent the sign of aging, one-third of the U.S. adults use anti-aging products on a daily basis. Asia Pacific is expected to be the fastest growing region from 2019 to 2025. Growing disposable income and rising consumer awareness regarding the usage of anti-aging skin care in emerging economies including China and India are driving the market.

Key industry participants include Estée Lauder Inc.; Bioderma; Procter & Gamble; PhotoMedex, Inc.; Beiersdorf Limited; Lumenis; Clarin’s; Kiehls’s; pmdbeauty.com & Age Sciences Inc.; Cellex-C International Inc.; and The Boots Company PLC. Product innovation is expected to remain a critical success factor in the near future.

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Further key findings from the report suggest:

• The hair care segment is projected to ascend at a CAGR of 6.0% from 2019 to 2025
• Supermarkets and hypermarkets dominated the industry with an overall share of above 50.0% in 2018
• North America dominated the industry, accounting for above 35.0% share of the global revenue in 2018.