Talking about fancy luxury apparel packaging it should also be kept in mind that these boxes and packaging are not just to make everything look good so it sells better, such packaging also provides a lot of security to the product inside. No one would think if clothes need safety and protection from damage due to fall? No they don’t but clothes need to be protected from dust, too embellished clothes need to be protected from overexposure of heat, moisture, and so many other factors, but that’s just about the clothes. There are many other items in apparel that do need protection from fall, stacking while shipping and other similar instances, so sturdier but fancier packaging is a must in this year.

Emerging Luxury packaging trends in 2019

Talking about luxury apparel Boxes styles emerging this year so far, we can’t ignore the sudden used of sturdier packaging for apparel like never before. Not very long ago, fashion apparel was either packaged securely, or it would only look great.

Going Beyond Possibilities

So apparently it is no longer those days when Custom Apparel Packaging was supposed to be either a square, circle or a rectangle. With the invention of new technology in printing and packaging industry, you can think of anything and it can be made. The highlight of packaging this year is to go fearless with the packaging and come up with ideas no one has ever thought of. Packaging trends have been many over these years but the kind of trends that are emerging this year is the type one has never witnessed in this industry before. Look at the packaging for a popular brand’s boxer shorts packaged in a box that looks like a large matchstick box, you open it up and the product reveals itself, and this is just one of the plenty of stuff that is happening, is fun and is new.

Crazy But Fun Packaging Trends

Crazy packaging does not mean it will make no sense and that the item inside the packaging will be exposed to any kind of harm or danger. Such packaging is just pushing the limits of possibilities, after all, where is fun in rigid apparel boxes when we are not pushing the limits? Thick cardboards and multiple layers of apparel packaging ensure that when the product reaches the buyer, it gets there in good shape, and it does not cost more than the usual regular packaging. When you know that the packaging is sturdy and you don’t have to worry about the dangers the apparel will otherwise be exposed to, you can think of out of the box ideas for the packaging, and this is basically what’s apparel boxes are all about this year so far!

Basic but Fun

Like the boxer shorts matchbox-like packaging discussed earlier, such ideas are high on innovation but what’s the structure like? It is indeed very basic, a simple sturdy drawer like a box with a surface printed like a matchbox is no big deal for the manufacturer, but it takes some creativity to come up with unique yet simpler ideas like such. If you can think of an innovative idea, you can turn a basic shaped box into something very attractive, and that is what we learn from really big fashion apparel brands.

Suit Your Needs

One thing that has been witnessed in luxury apparel packaging boxes trends so far, which is also something very useful and important for packaging and brand identity is, you must always remember what you need, the need of the product one is selling, relevance with the product etc. Spending too much unnecessarily on a bad design does not ensure the safety of the product neither does it help in making the product viral, always brainstorm and research before making a big move i.e. spending unwisely on the packaging you know does not work with the kind of product you are marketing.

Packaging with a Message

One thing about the recent apparel gift boxes trend that marketers absolutely love is, the message it delivers. Gone are the days when luxury apparel would come in shiny plain black boxes, now the manufacturers and designers go all out on the ideas and make sure that they use the packaging as a very important medium for marketing.