Global Augmented Reality (AR) Market witnesses a rise in CAGR during the forecast period. Augmented reality is a new technology that comprises represents a pictorial representation of computer graphics. AR is also termed as mixed reality that refers to multiple spectrum of virtual reality, telepresence and other technologies.

Virtual reality is a broad term used for computer generated 3D environment that enables a user to interact with artificial elements. At present, AR is considered as a technology encompassing virtual reality and telepresence. Under VR the environment is completely synthetic whereas in telepresence, the depiction is completely real and in AR, the real world is augmented with virtual things.

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The key drivers for augmented reality market entail increase in healthcare devices and e-commerce. Rise in investment in the AR market along with proliferation of devices in the gaming and entertainment market contributes to the market enlargement. Technological advances and availability of creative workforce adds to the market growth during the forecast period.

By offering, augmented reality (AR) market is segmented as sensor displays, cameras and projectors. By device type, the market is segmented into head-mounted, head-up and handheld. Application segment for augmented reality industry comprises commercial, automotive, consumer and enterprise.

Geographical segmentation for augmented reality market comprises North America, South America, Europe, Asia-Pacific, Middle East and Africa. APAC regions are projected to rise at a higher rate during the forecast period owing to technological inclination towards advanced technologies for vision and perception. Presence of major players contribute to the market growth.

North American and European markets are likely to grow at a robust CAGR owing to presence of AR studios, technological revolution and advances in VFX technology. The key players in augmented reality (AR) industry include Magic Leap, Daqri LLC, Apple, Blippar, Sony, Wikitude, Microsoft, PTC, Google, Infinity Augmented Reality, CyberGlove SystemsInc, ODG, Eon Reality Inc and Samsung Electronics.

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Market Segment:

Augmented Reality(AR) Component Outlook (Revenue, USD Million, 2014 - 2024)
• Hardware
• Software

Augmented Reality(AR) Display Outlook (Revenue, USD Million, 2014 - 2024)
• Head-Up Display (HUD)
• Head Mounted Display (HMD)
• Smart Glass

Augmented Reality(AR) Application Outlook (Revenue, USD Million, 2014 - 2024)
• Aerospace & defense
• Medical
• Gaming
• Industrial
• Automotive
• E-commerce &Retail
• Others

Augmented Reality(AR) Regional Outlook (Revenue, USD Million, 2014 - 2024)
• North America
• Europe
• Asia Pacific
• Latin America
• MEA

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Augmented Reality Gaming Market is estimated to value over US $ 80 billion by 2027 end and registers a CAGR of 28.9 % from the forecast period 2020-2027.

The report initiates from the outline of business surroundings and explains the commercial summary of chain structure. Moreover, it analyses forecast by Component, by Technology, by Device, by Game Type, by Region and Augmented Reality Gaming Market Share.

Additionally, this report illustrates the corporate profiles and situation of competitive landscape amongst numerous associated corporations including the analysis of market evaluation and options associated with the worth chain. This report provides valuable insights on the general market profit through a profit graph, an in depth SWOT analysis of the market trends along side the regional proliferation of this business vertical.

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Market Segmentation:

This Market is divided by Component, by Technology, by Device, by Game Type and by Region

Regionally, the worldwide Augmented Reality Gaming Market is fragmented as North America, Europe, Asia Pacific and also the rest of the world.

Key Market Players:

Major market players enclosed within this market are Apple, Microsoft, Sony, Google.

(Note: The list of the key players are going to be updated with the most recent market scenario and trends)

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FutureWise Key Takeaways:

• Growth prospects
• SWOT analysis
• Key trends
• Key data-points touching market growth

Competitive Landscape:

• Tier 1 players- well-established companies in the market accounting a major market share  
• Tier 2 players 
• Rapidly growing players
• New Entrants

Objectives of the Study:

• To offer with a complete analysis on the Behavioral Rehabilitation Market. This Market is by Component, by Technology, by Device, by Game Type and by Region.
• To cater comprehensive data on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
• To measure and forecast micro-markets and also the overall market
• To predict the market size, in key regions — North America, Europe, Asia Pacific and rest of the world
• To record and evaluate the competitive landscape mapping - product launches, technological advancements, mergers and expansions

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Global Augmented and Virtual Reality Market: Demand Analysis and Growth Forecast

The application of virtual reality and augmented reality is very fascinating for millennial as this technology enables people to look beyond their imagination through specific devices. AR and VR are applied in the field of gaming, entertainment, and sports. Additionally, it can be also employed to conserve our cultural heritage with the added feature of going back in time subconsciously. Augmented reality and virtual reality are anticipated to be important factors of development in the upcoming years as this technology has just started plaguing and is expected to optimize the operations in various end-user industries such as entertainment, retail, sports, aerospace, defence, automotive, and computing sector. Integration of artificial intelligence in the augmented and virtual reality is determined to increase the efficiency and productivity in the aforementioned end-user industries.

The above-stated information resonates with the business intelligence report published by IndustryARC, which pointed out that the Global Augmented Reality Market and Virtual Reality Market collectively offered opportunities worth around $11 to $13 billion as of 2018. And, as per the report, the market is supposed to increase at an incredible CAGR of 35% to 38% during the forecast period of 2019 to 2025. The market is expecting such a healthy growth due to its immense potential to improve the functionality in healthcare, transportation, and personality development methods.

Browse 66 Market Tables, 178 Figures spread through 150 slides and an in-depth TOC “Augmented and Virtual Reality Market (2019 - 2025)”

Global Augmented and Virtual Reality Market: Leading Segments

Although the AR market and VR market are finding revenue avenues across the world, the North American region grasped the largest demand share at 34% in 2018. This humungous segment can be justified by the fact that the region is responsible for most of the research and development, with giants such as Google and Facebook investing in the technology; the augmented reality market and virtual reality market is projected to witness tremendous profits owing to favorable scenario in the developed countries such as the US.

In terms of application segments, the gaming sector currently leads the augmented reality market and virtual reality market. As per the analysts, the gaming applications for the AR & VR technologies is expected to grow at a global CAGR of 37% to 41% during the forecast period of 2019 to 2025. The amalgamation of augmented reality and virtual reality into the gaming industry has introduced a next level gaming experience for the gamers. Integrating smart glasses, motion sensors, virtual retina display, and gyroscopes in the gaming devices result in olfactory, auditory, somatosensory, and haptic feedback for the consumers. These prominent features enable the consumers with a real-life gaming experience. With such exaltations, the gaming industry is likely to increase demands in the global augmented reality market and virtual reality market.

Global Augmented and Virtual Reality Market Trends

Augmented reality and virtual reality devices are being adopted in various tourist attractions such as museums and cultural heritage sights. With the help of these devices, visitors can see detailed conditions of place from the past through the pre-embedded historic data in the device. The National Museum of Singapore is one of the first places that adopted this technology and is getting popular tremendously. Expansion of such innovative applications is exceptionally deemed to induce profits in the global augmented reality and virtual reality market.

The technology is being heftily being employed for the training of individuals in every sector be it retail, educational, or defence. According to an article from Forbes, the U.S. Army is using HoloLens technology from Microsoft to give simulated military training to their personals. This training monitors the soldier’s performance, heart rates, and other real-time metrics through a virtually created platform. Massive adoption of this technique is projected to drive growth in the global AR market and VR market.

Global Augmented and Virtual Reality Market: Competitive Landscape

Some of the key companies identified in the report that are currently holding majority shares in the global augmented and virtual reality market are: Google, Microsoft, Oculus VR (Facebook), Sony, Samsung Electronics, HTC, PTC, Wikitude, GmbH, Magic Leap, Osterhout Design Group, Daqri, Blippar, Upskill, Continental Visteon, Eon Reality, Vuzix, Zugara, and MAXST.

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Related Reports:

Mobile Augmented Reality Market: By Component (3D Cameras, Displays, Sensors and Software), By Application (Smartphones, Tablets, PDA/Game Consoles, Smart Glasses and Wearables), By Vertical (Medical, A&D) & By Region - Forecast(2019 - 2025)
https://www.industryarc.com/Report/16201/mobile-augmented-reality-market.html

Augmented Reality & Virtual Reality Component Market: By Component (Hardware, Software); By Application (Consumer, Aerospace & Defense, Medical) & By region - Forecast(2018 - 2023)
https://www.industryarc.com/Report/16344/augmented-reality-virtual-reality-component-market.html

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