One of the most important aspects of building a website is to find the right programming language. As we provide the best web development services in UK, our clients have asked this question often. In this blog, we will give a brief about the differences so that you can easily decide which language to choose while designing and developing your website.

There are six factors upon which you can decide which programming language to use in developing your website. They are as follows:

1. Easy use and simple syntax

Easy syntax means easy to learn. Python has an edge over PHP in this category as Python coders do not have to worry about parenthesis ad other syntax related restrictions which give errors when run.

The readability of Python is also simple. Python also offers easy debugging options. Whereas PHP is difficult to interpret and also needs skills to debug.

1. Ease of Installations

PHP is easy to install on Windows and Linux platforms and is also easy to install in macOS X. But Python possesses challenges when installed in macOS X as there is already a pre-installed Python version which is outdated.

Also, Python updates also require patience and skills as not always it gets updated easily. Sometimes you have to re-install the whole new package instead. Hence, PHP is a better option in this regard.

1. The efficiency of the language

As web development is a back end process, many people think that optimization of the code is not necessary. But it does impact the end product. Well-Written code is more efficient and makes the website work smoother. Python is robust and is well-constructed. Hence it Python is better when talking about efficiency.

1. Library support

Python has vast libraries like TensorFlow, Kera, Theano, Scikit Learn which are called machine learning libraries. Whereas PHP does not have such rich library options. Python helps in implementing various cutting-edge technologies in your project. Python again is more fruitful than PHP here.

1. Community support

PHP has been in the market for a longer period and hence there is a huge community of PHP developers ready to provide support. But Python is one of the most popular modern languages and is close to PHP in terms of providing support. Google uses Python extensively while the world’s largest social media has been written in PHP.

As the world moves towards technological advancements, Python favors the futuristic developments. If you are looking to develop your website then contact STZ Soft as we provide the best web development services in UK.

Tips That Will Make Your Website User-Friendly

Business owners have embraced the digital presence and are starting to bring their business on a website. But not all know the technicalities of the website development. A website can be differentiated in two types: static and dynamic.

In this guide, we will help you compare the difference between static and dynamic so that you can decide which type of website you want to develop.

Static Website:

Static websites have a fixed number of pages and have a very specific layout. A static website is generally written in plain HTML5. The codes for all the web pages are fixed so that the content contained on the page does not change.

Static websites are best suited for businesses that just need a small website with three to four pages. Not much time and resources are required to create a static website.

Simple web pages do not mean that your website must include only texts. You can contain images on your website. Various multimedia content like videos, images, and audios can also be inserted on your website.

Language Used – HTML5, CSS

Dynamic Website:

A website with dynamic web pages whose content changes dynamically is called a dynamic website. The content of a dynamic website can be altered or updated as it is accessed from a database or Content Management System (CMS).

Two types of scripting is used in building a dynamic website. They are as follows:

• Client-side scripting

Client-side scripting is used to generate content from the client’s computer with the help of inputs from the user

• Server-side scripting

In this type of scripting, the pages are sent to the user after the software is run on the server and processed.

 Languages Used – PHP, Servlet, JSP, ASP.NET, etc.

Which one should you choose?

It is important to know which type of website will be more beneficial to you. This choice can be based on the resources available and understanding the purpose of the website.

Most website designing agencies in UK prefer dynamic websites as it is easier to maintain in the long run. But it also takes more time and resources. Basically, static websites are easier to create and are super simple while dynamic websites offer wide functionalities and are more complex. Define your goals and choose wisely.

STZ Soft is the best web development services in UK with experienced developers. Contact us to know more.

The greater penetration rate of internet and smartphone has eventually resulted in extensive use of digital marketing. The marketers have found a whole new platform to market their products and services with digital marketing. The digital marketing services when procured from the right and professional agencies provide a heap of benefits to the organization. 

The top 5 advantages of procuring digital marketing services are:-

1. Conversion rates 

The digital marketing campaigns enable to enhance the conversion rates. The conversion of a customer online is much easier when compared to other traditional marketing techniques. 

Digital marketing provides a two-way relationship and better engagement with the customers, unlike other conventional marketing techniques.

1. Cost-Effective 

The digital marketing efforts are more cost-effective than the traditional marketing methods that are very costly and are not affordable by small and medium enterprises and businesses. The digital marketing efforts also exclude the wastage incurred due to the mass marketing efforts executed in traditional marketing methods. 

1. Greater ROI from Campaigns 

The digital marketing campaigns provide greater ROI than any campaigns run in the traditional media. The ROI from the digital marketing campaigns make the digital marketing method more cost-effective than any other marketing techniques. 

1. Build brand reputation online 

The image of the brand and the reputation is constructed in a great manner with the help of digital marketing efforts. 

The brand reputation online matters a lot when the customers are all looking for reviews before purchasing or subscribing to any product or service. The digital marketing efforts assist in gaining a positive brand reputation online. 

STZ SOFT is the best digital marketing services agency in India and social media agency India amongst the numerous digital marketing service providers. We have a differentiated customer base and significant adventurous experience. We provide services that would act as solutions to all your needs. We are a one-stop solution to all your digital marketing needs

The traditional marketing campaigns are slowly taking the back seats in the marketing drive. Digital marketing sphere is being experimented and explored by the marketers to promote their products/services effectively. 

The developing countries are using digital technologies to cope with the vast development across nations. The digital marketing activities are much more affordable than traditional marketing methods. Digital marketing, in turn, presents added advantages than conventional marketing. 

The organizations have started to recognise the significance of constructing a powerful online presence to create better engagement and relationship with the audience.

The digital marketing activities are carried out for various reasons as per the requirement of the organization. 

Why Go Digital?

Brand Recognition

Digital marketing efforts increase brand recognition as there is continuous brand communication. The brand recognition is made stronger with digital media presence.

Competitive Advantage

The digital marketing efforts of the organization creates a personal engagement with the target audience that would eventually provide a competitive advantage.

Less expensive 

The digital marketing activities are less expensive than traditional marketing methods. 

Target Advertising 

The digital marketing efforts are specifically targeted to potential customers, unlike the traditional marketing activities that are done with the purpose of mass-marketing. 

Measurable results

The results of digital marketing can be tracked effectively and accurately, unlike traditional marketing.

Higher ROI 

The digital marketing campaigns cost lesser than traditional methods of marketing yet the reach is global and produces better ROI. 

STZ SOFT is the best digital marketing companies in India and social media agency India amongst the numerous digital marketing service providers. We have a differentiated customer base and significant adventurous experience.

We provide services that would act as solutions to all your needs. We are a one-stop solution to all your digital marketing needs. 

Our services include Website Designing, Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Marketing, Online Reputation Management (ORM) and customised efforts to make your digital dreams come true.

The advent of the internet has provided a whole new realm for marketers. Digital marketing is nothing but the promotion of products or brands using electronic devices or the internet.

Digital marketing enables marketers to use electronic mediums extensively to reach customers.

There are numerous advantages and benefits of digital marketing as compared to traditional forms of marketing.

The significant advantages of digital marketing is that it targets a particular audience and can be reached cost-effectively and measurably.

The benefits of digital marketing are:

Reach

The digital marketing allows to reach the customers at any part of the globe. The physical restrictions of traditional marketing are eliminated through digital marketing.

Result-oriented

Digital marketing is more result-oriented and can be measured effectively unlike traditional marketing where the results cannot be measured accurately.

Transparency

The social media has evolved to bring marketers and customers closer. The instant feedback directly to the organization is one of the great advantages in digital marketing.

Budget

The cost involved in executing a digital marketing campaign is much lower than the traditional marketing. The results in digital marketing are more successful than in traditional marketing efforts.

Better Conversion rates

The digital marketing efforts give better conversion rates than traditional marketing. The digital marketing aims at targeting potential customers unlike the mass marketing done through traditional marketing.

STZ SOFT is the best digital marketing agency amongst the numerous digital marketing service providers in India.   We have a differentiated customer base and significant adventurous experience. We provide services that would act as solutions to all your needs. We are a one-stop solution to all your digital marketing needs.

Our services include Website Designing, Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Marketing, Online Reputation Management (ORM) and customised efforts to make your digital dreams come true.