"Well-meaning adults can easily destroy a child's love of reading: stop them reading what they enjoy, or give them worthy-but-dull books that you like, the 21st Century equivalents of Victorian 'improving' literature. You'll wind up with a generation convinced that reading is uncool and worse, unpleasant." --Neil Gaiman
Neil Gaiman delivering the the second annual Reading Agency lecture at the Barbican in central London.
Report from the BBC: http://www.bbc.co.uk/news/entertainment-arts-24521225