When it comes to modern account-based marketing strategies, nothing is more important than the quality of your data when developing your marketing and building your lead generation strategies. That’s where a Canadian business database or company database of Canada like Scott’s Directories comes in.

If sales and marketing people are your worker bees, than data is the nectar they collect when pollinating your business leads. Empowering them by giving them access to a Canadian directory and Canadian database loaded with endless data is the best thing you can do for your team. Credible data is not only a great resource: it is the cornerstone to success in B2B marketing. Imagine having direct access to a shaft of gold without having to do all the laborious, time-consuming mining beforehand; direct access to a Canadian business directory database helps reduce the time sales and marketing people spend looking for potential clients. A database rich in contact information gives your sales team immediate lead generation, and potentially a fast-track to sales.

Data is the key to account-based marketing success in today’s business world. Trying to conduct business without access to credible data is like building your contact leads by skipping through a 60’s era Rolodex or randomly calling people from a box of business cards your team has collected through their travels. Accurate, up-to-date, comprehensive data is the building block for effective sales strategy development.