Contents are meant to sell your brand, right? Well, that is when you do it right.
Content marketing techniques are [undoubtedly] used by tons of businesses – small and big alike. The primary goal here is to generate leads and also to build brands. Research suggests that about 131 percent of people are more likely to buy from your brand when you have great contents. Hence, to generate leads, you need to start implementing strategies to optimize your contents and make it more effective.
So, what is content optimization?
Content optimization is the process of updating and adjusting your contents to make it more appealing to search engines and humans. Content optimization can be referred to as the base unit for attracting traffic to the website.
The only type of content that will attract visitors to your site is one that stands out. But no matter how great your contents might seem today, they will become stale at the end of the day. This is why you need to constantly optimize your content to meet newer SEO measures.
To help you stay on top of your game, we have compiled some surefire strategies to create contents that generate leads. Sit back and relax!
Implement SEO best practices
It’s been said that what is worth doing is worth doing well! Thus, you need to produce contents that will do well on organic search engines for many years to come. By including content optimization strategies to your marketing techniques, you can create contents that will rank well and keep selling for years. In fact, many marketers worldwide have reported that content creation has greatly helped in building a successful SEO.
These best SEO strategies include:
- Long-tail keywords: Long-tail keywords are long, specific, and they cover one topic. They generally have a higher conversion rate and tend to sell better than regular keywords.
- Key phrases: Adding key phrases related to the topic in your introduction will enable search engines to understand what your content is all about.
Include multimedia to keep visitors
Including multimedia has a huge part to play in content optimization because it keeps users locked on your page. With infographics, photos, and videos, rest assured you can keep your visitors engaged with your content.
Adding images or videos of the products you sell allows visitors to see these products, not just read about them alone. Hence, building their trust in your brand and ultimately leading to sales.
Optimize your title tag and meta description
Title tags and meta descriptions are vital parts of contents most people tend to forget. By definition, your meta description is what visitors read when your content is searched for. While a title tag is what users see when your content shows up in result pages.
During ranking, these two vital components are typically considered by Google. Therefore, it is important to include target keywords, numbers, dates and/or colourful adjectives to your contents. Your title tags have to be enticing, while your meta descriptions should be short and descriptive to drive more people to read your content.
Produce persuasive contents
A content that sells a brand is one that is designed to be persuasive. Don’t start guessing what will make people want to buy from your brand, instead create contents that are so compelling that people cannot resist sharing. This will help to drive traffic to your site and generate leads.
When writing persuasive contents, remember the contents have to be written in a friendly tone, but write with authority. Write in a method that describes your brand. Let it be fresh and also fun-filled.
You can also include lots of social proof to show your fans your brand. Additionally, including others in your content will help you boost sales.
Without a doubt, incorporating content optimization into your marketing strategy is very effective for generating leads. In short, 72% of companies say they often have a content strategy in place. Therefore, it is smart to start leveraging this modern marketing strategy.
To create high-converting contents, you need to know what your audience needs and what they care about. As you create contents that drive shares and traffic, don’t forget to always include a solid call to action.
We hope this guide helps you boost lead generation.