In today’s world capitalism and globalization have made it extremely difficult to market your products and make them stand out as compared to competitors. What makes your product unique, can be copied easily by other brands and then you have to think of a new way to make your product stand out. But one thing that can’t be copied is your brand logo and designing of your packaging. If someone tries to copy your trademarks they can face legal consequences as you can easily take them to court.

Brand Narrative and Buying Behavior:

Consumers continuously look for traits and characteristics of products that can facilitate their buying decision. We as humans like to think that our decisions are rational but scientific studies suggest otherwise. Most buying decisions are deeply rooted in a consumer’s emotional association with the brand. The consumer tends to choose a product whose brand narrative they feel most connected to. And what better way to express your narrative than the brand packaging. Now there is only limited space available to mention all the specifications, characteristics and ingredients. This problem can easily be solved by adding an extra layer over the original packaging. Adding that extra layer in form of a sleeve box will make the product 3x attractive for the consumer.

Reasons to Add a sleeve box to the packaging:

Adding a custom designed sleeve box to the main packaging is growing trend in the world of marketing.

Attractiveness: a well-designed sleeve box Increases overall attractiveness of the packaging hence acting as a facilitator in buying decisions.

Creativity and Innovation: with a custom sleeve boxes over your packaging there is plenty of room for creativity and innovation that might’ve never been possible over basic packaging or container of your product.

Green Sleeve Boxes: adding the element of caring about planet and making recyclable or biodegradable sleeve boxes make your product more appealing to consumer. It gives the idea that your brand actually cares about its customers.

Delight: while purchasing a product consumer wants a whole experience. It’s not just about buying the product for mere needs anymore. Most products that customers buy now are to fulfill the wants. So companies need to step up their packaging game as well and put some thought into the package opening experience for consumer, such that it will deliver the utmost delight.

How to Design a Sleeve Box:

If you decide to add sleeve boxes to your product’s packaging keep tabs on a few things.

Material:

Most important thing is the material you use for your sleeve box. It should feel nice when the consumer holds the box in his/her hands. Don’t go for cheap material if you want to give that luscious feel to the packaging.

Color palette:

Use the colors that go well with the aesthetic of your brand. Don’t go outside the spectrum of your brand narrative.

Designing:

Carefully design the box and use the space carefully to narrate your story that will communicate with the consumer visually.

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