Leading brands can well understand the significance of marketing. They know it is necessary not just to keep their products safe and protected, but it also serves as a vital element of marketing efforts and product's branding. If they fail to recognize the importance of packaging, then much of their money and efforts can go in vain. The display packaging can attract a wide range of consumers much more traditional tactics of sales and advertisement.
All marketers are familiar with the term marketing mix and packaging is added as one of the most considerable parts of the marketing mix. Display packaging shows off your product in the best light, portrays what the value of the product is, what your company can deliver to the customers and communicates the product's benefits as it is displayed in different distribution points. Although your product may be best in the market, you need to prove it by an effective packaging which diverts the consumer attention within seconds.
A way how your product is displayed in front of the shoppers can greatly affect the sales. To make your display packaging appealing is the best way to interact with your customers. It not only makes your product's stand out but also builds your brand's identity. Some of the reasons why display packaging is important in marketing are listed below:
• Bait the Customer:
When it comes to attracting more and more customers to your brand, nothing can work more than an enticing display product packaging. Shopping is a usual multi-sensory experience, and the manufacturers must consider this fact. A well-designed display box for a product can break through the competition and appeal aesthetically to a heap of customers. No matter how minute or huge is your product, an attractive display packaging always gives good results.
• Creates Brand Association:
When a customer enters a supermarket and comes across endless rows of similar brands with the same offering, the decision becomes tough for him that what brand to choose. It's a general consumer practice that in a vast array of goodies, customers always go for the brand which can be easily remembered or he can associate it with a particular packaging in his mind. Recognizable brands like Coke have the definite edge as their brand association is so strong that consumers always go for it. To build a never-ending brand association, the display packaging should be such that it makes the people remember your brand every time they shop or view in advertisements. Keeping the packaging color, design and logo same can make you establish your brand and increase the customer's loyalty.
• Make Your product Outshine:
It's no doubt in the fact that human is judgmental and often get inspired by appearances. An attractive and innovative display packaging make your product outshine in a crowd and make people recognize it. Thus resulting in enhanced sales and repetitive purchase. Packaging men's deodorant mostly in black cans and using pink color for Barbie boxes etc. are the facts studied by marketing experts, and packaging design is made after great efforts.
• Facilitates Consumer Buying Decision:
As the final purpose of creating an attractive product display is to persuade the customers to buy it. Although the display packaging is extremely important about the visual appearance of the product its benefits work far beyond in the marketing of the product. An enthralling display packaging stimulates the consumer buying decision. Research has been conducted in the USA stating that packaging entirely regulates one-third of customer purchase decisions. Sometimes, packaging plays a more important role than the product itself. Making such a packaging design which not only influence the customers but also ensures practicality and functionality works successfully in marketing the brand.