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text 2018-06-21 10:36
Why Display Packaging is Important in Marketing

Leading brands can well understand the significance of marketing. They know it is necessary not just to keep their products safe and protected, but it also serves as a vital element of marketing efforts and product's branding. If they fail to recognize the importance of packaging, then much of their money and efforts can go in vain. The display packaging can attract a wide range of consumers much more traditional tactics of sales and advertisement.



All marketers are familiar with the term marketing mix and packaging is added as one of the most considerable parts of the marketing mix. Display packaging shows off your product in the best light, portrays what the value of the product is, what your company can deliver to the customers and communicates the product's benefits as it is displayed in different distribution points. Although your product may be best in the market, you need to prove it by an effective packaging which diverts the consumer attention within seconds.

A way how your product is displayed in front of the shoppers can greatly affect the sales. To make your display packaging appealing is the best way to interact with your customers. It not only makes your product's stand out but also builds your brand's identity. Some of the reasons why display packaging is important in marketing are listed below:


• Bait the Customer:

When it comes to attracting more and more customers to your brand, nothing can work more than an enticing display product packaging. Shopping is a usual multi-sensory experience, and the manufacturers must consider this fact. A well-designed display box for a product can break through the competition and appeal aesthetically to a heap of customers. No matter how minute or huge is your product, an attractive display packaging always gives good results.



• Creates Brand Association:

When a customer enters a supermarket and comes across endless rows of similar brands with the same offering, the decision becomes tough for him that what brand to choose. It's a general consumer practice that in a vast array of goodies, customers always go for the brand which can be easily remembered or he can associate it with a particular packaging in his mind. Recognizable brands like Coke have the definite edge as their brand association is so strong that consumers always go for it. To build a never-ending brand association, the display packaging should be such that it makes the people remember your brand every time they shop or view in advertisements. Keeping the packaging color, design and logo same can make you establish your brand and increase the customer's loyalty.



• Make Your product Outshine:

It's no doubt in the fact that human is judgmental and often get inspired by appearances. An attractive and innovative display packaging make your product outshine in a crowd and make people recognize it. Thus resulting in enhanced sales and repetitive purchase. Packaging men's deodorant mostly in black cans and using pink color for Barbie boxes etc. are the facts studied by marketing experts, and packaging design is made after great efforts.



• Facilitates Consumer Buying Decision:

As the final purpose of creating an attractive product display is to persuade the customers to buy it. Although the display packaging is extremely important about the visual appearance of the product its benefits work far beyond in the marketing of the product. An enthralling display packaging stimulates the consumer buying decision. Research has been conducted in the USA stating that packaging entirely regulates one-third of customer purchase decisions. Sometimes, packaging plays a more important role than the product itself. Making such a packaging design which not only influence the customers but also ensures practicality and functionality works successfully in marketing the brand.



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review 2018-06-18 10:00
5 STAR Release Day Review! Wicked Design (Wicked Brand #4) TinaDonahue!
Wicked Design - Tina Donahue



"Tina Donahue's stories are wickedly seductive, full of hot, irresistible men and heart-pounding romances." – Kathy Kulig, New York Times & USA Today bestselling author


Clover wants Van Gogh. Bad. He’s the hottest ink artist at Wicked Brand and makes her blood race. Trouble is, he hasn’t noticed her. She’s determined to change that. Starting with letting him get under her skin—literally. But then the tattoo consultation goes a little deeper than expected.


In a night of wicked hot fun, she brings out his sexy beast. Talk about a major transformation. Soon they’re sneaking into the shop after hours to play with his chair and breaking in his new handcuffs. But when their differences start to arise, she’s not sure where all this hot sex will lead...


Each book in the Wicked Brand series is STANDALONE:
* Wicked Takeover
* Wicked Seduction
* Wicked Times Two
* Wicked Design



Clover and Van Gogh (V) are two strong, enchanting characters that stole my heart, both vulnerable and courageous, both shy and daring, both immensely sexual and playful. They were easily related and drew me in and refused to let go until I had read every part of their story, some of which was sweet, some was so hot that flames were pouring from the pages and some was heart breaking, so the story made me feel a whole lot of different emotions throughout the story including some chuckles. Not many romances show the male heroine as vulnerable as this romance does and I it was also very realistic with the situations and events that took place, especially how someone not used to attention and suddenly getting it might react and behave.


Tina Donahue always brings her wonderful characters and delightful world to vivid life, so visiting with the characters of Wicked Brand is always a treat, but I might just have to say that Wicked Design is my favorite of the series. And let me tell you that I could definitely picture the ink, that V wore and the jewelry that Clover made, so I am wondering if cuffs like Clover Cuffs really exist.



Wicked Design


Goodreads - https://www.goodreads.com/book/show/40230240-wicked-design


BookLikes - http://booklikes.com/wicked-design-tina-donahue/book,13978848


4th book in the Wicked Brand series which includes

Wicked Takeover #1
Wicked Seduction #2
Wicked Times Two #3

Wicked Design is available in print or ebook at:


Entangled Publishing -


Amazon - https://www.amazon.com/dp/B07DC4PXDC?tag=entangpublis-20&name=Wicked%20Design


Amazon - AU - https://www.amazon.com.au/dp/B07DC4PXDC?tag=entangpublis-20&name=Wicked%20Design


Amazon - UK - https://www.amazon.co.uk/dp/B07DC4PXDC?tag=entangpublis-20&name=Wicked%20Design


Amazon - CA - https://www.amazon.ca/dp/B07DC4PXDC?tag=entangpublis-20&name=Wicked%20Design


B&N - http://www.barnesandnoble.com/s/9781640635517?name=Wicked%20Design


iBooks - https://itunes.apple.com/us/book/wicked-design/id1390580483?mt=11


Kobo - https://www.kobo.com/us/en/ebook/wicked-design


GPlay - https://play.google.com/store/books/details/Tina_Donahue_Wicked_Design?id=UF9dDwAAQBAJ


eBooks - https://www.ebooks.com/96194780/wicked-design/donahue-tina/




Tina Donahue can be found at:


Website - http://tinadonahuebooks.blogspot.com/


Goodreads - https://www.goodreads.com/author/show/16906164.Tina_Donahue


BookBub - https://www.bookbub.com/authors/tina-donahue


Facebook - https://www.facebook.com/DonahueTina1


Twitter - https://twitter.com/tinadonahue


Pintrest - https://www.pinterest.com/authortina/my-books/

Entangled Publishing - https://entangledpublishing.com/author/tina-donahue


BookLikes - http://booklikes.com/tina-donahue/author,237287




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text 2018-06-08 09:38
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