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text 2020-01-28 10:45
5 Web Development Myths That You Need to Stop Believing

 

 

New year means new beginnings, new resolutions, and new success stories.

A long overdue trip to your favorite place or starting your own venture, it is time to bring that plan into action.

 

While we cannot help you with your vacation planning and we feel deeply sorry about that, we can certainly help you with the latter one as we are deemed the best web design company in Delhi. If you are planning to set up a business, the first thing you are going to need is a website.

 

A user-friendly website with relevant content is what your business needs. But building a website is not as easy as it may sound. The plethora of information and DIY videos available on the internet have made us belive some misconceptions about web development.

 

As a digital marketing company, we aim to set the record straight and debunk some of the most common website development myths doing rounds in the market.

 

Myth #1: You don’t need  a web developer

 

 

Over trusting those DIY videos about how you can build a website yourself can get you a lot of trouble. Saving some money does not make a good case for not hiring a developer.

 

Building a website is an intricate and technical process that you must leave to the experts. They have required knowledge of the necessary tools, software, and other information to deliver you the best final product.

 

Searching for the best web design company in Delhi?

 

There is no way you won’t stumble upon the name NetQube Projects. We have a team of highly-skilled web developers who know how to give you a professional website that speaks for your brand.

 

Myth #2: Mobile-optimization is  not mandatory

 

 

If you think that mobile-optimization is not for you, you are sadly mistaken.

 

Smartphone users have long surpassed the number of desktop users. People access websites on their smartphones and if your site is not mobile-optimized, it will escalate your bounce rate which will negatively affect your Google ranking.

 

If you don’t want to drive your visitors away, create a powerful website that works well on all the devices.

 

Digital marketing services in India also include creating feel-good websites that are mobile-optimized and offer good user-experience.

 

Myth #3: Development ends once the website is live

 

 

Being a developer, you can breathe a sigh of relief once you have launched the website into the online world. But hey, your work is not done yet.

 

Sure you have done a lion’s share of your work, but new technologies and advancements are introduced every now and then that you can’t overlook.

 

If you don’t keep up with the technology, you will lag behind. For example, AI has already started spreading its roots in the digital marketing world and chatbot is just an example. Using the latest AI features on the website to upgrade it as per the latest technological development is the job of a website developer.

 

Every digital marketing company uses AI to collect crucial data and understand their customers better.

 

Myth #4: Content can be deferred

 

 

Do you know what a user finds the most engaging in a website?

 

Content. Yes, you heard it right. A well-written and well-structured content define a good website and not the vice versa. Content creation is a time taking process and if you think that your content writer will get it right in the first go, you are wrong. Setting up a website, loading it with designs and creating content, this is not how the process goes.

 

You must create the content first and then insert designs and layouts that complement your content. Effective content planning beforehand also helps in creating a sitemap for the website.

 

We are a digital marketing company that has broad expertise in content writing as well. We take care of your website content and fill it with the necessary keywords to make it more relevant.

 

Myth #5: Website needs to be perfect

 

 

Building a website is a progressive thing. If you want everything to be perfect before you make your website online, it might take you forever to do this. Every fabulous website has some fault and it is completely fine.

 

Instead of looking for perfection, you should aim for progress. Building a website is an ongoing process and you can edit your website content, add new pages and features anytime to make it better.

 

We hope that we have been successful in busting common web development myths. It is alright if you have believed any of these myths in the past. So the next time you think of developing a website, make sure you avoid these myths to save your time and efficiency. You can connect with us to build a powerful website and get the best digital marketing services in India.

 

For Original Source - 5 Web Development Myths That You Need to Stop Believing

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text 2020-01-09 09:03
How can I improve my email open rate?

 

Email marketing yields the highest ROI if done right. It is the most engaging type of digital marketing strategy that enables you to stand out from the crowd. This being the main reason why businesses are spending on email marketing services these days.

 

One of the best ways to determine your email marketing campaign is to track the open rates of your emails. Here are some of the best ways to escalate your email open rates.

 

Write a captivating subject line

 

The subject line of your email is the first thing that the customer will see. The chances of them opening your email hang on that subject line. You have to make sure that you craft an engaging subject line to instill interest in the receiver.

 

You can choose among the best email marketing service providers to help you in this matter. In case you are already looking for one, NetQube Projects is a great hit. They have immense experience and expertise to drive quick results for your business.

 

Personalize your content

 

A generic content that seems to be written for everyone is not going to do well for you. Personalizing the content of your email can help build a relationship with the recipient and also encourages them to read further. Including the name of the recipient in the salutation of your email will make them feel like it has been written specifically for them.

 

Quality matters

 

Informative and quality emails are more likely to be opened by your customers. Do some research, find out the latest information that is relevant to your customer and be the first one to tell them about it. If you are not giving thought to the quality of your content and only focusing on the frequency of your newsletters, you will lose your subscribers.

 

Pick up the right time

 

You have to be very careful about when you choose to send out your emails. Pinging your customers during the busiest hours of Monday is not a wise choice. Make sure that you are sending your emails at the best time say Saturday or Sunday to escalate their open rates.

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