Email marketing yields the highest ROI if done right. It is the most engaging type of digital marketing strategy that enables you to stand out from the crowd. This being the main reason why businesses are spending on email marketing services these days.

One of the best ways to determine your email marketing campaign is to track the open rates of your emails. Here are some of the best ways to escalate your email open rates.

Write a captivating subject line

The subject line of your email is the first thing that the customer will see. The chances of them opening your email hang on that subject line. You have to make sure that you craft an engaging subject line to instill interest in the receiver.

You can choose among the best email marketing service providers to help you in this matter. In case you are already looking for one, NetQube Projects is a great hit. They have immense experience and expertise to drive quick results for your business.

Personalize your content

A generic content that seems to be written for everyone is not going to do well for you. Personalizing the content of your email can help build a relationship with the recipient and also encourages them to read further. Including the name of the recipient in the salutation of your email will make them feel like it has been written specifically for them.

Quality matters

Informative and quality emails are more likely to be opened by your customers. Do some research, find out the latest information that is relevant to your customer and be the first one to tell them about it. If you are not giving thought to the quality of your content and only focusing on the frequency of your newsletters, you will lose your subscribers.

Pick up the right time

You have to be very careful about when you choose to send out your emails. Pinging your customers during the busiest hours of Monday is not a wise choice. Make sure that you are sending your emails at the best time say Saturday or Sunday to escalate their open rates.