17 June 2019, The global digital marketing software (DMS) market is subject to witness a substantial growth due to the increasing demand for advanced software solutions to perform the real-time analysis of the marketing campaigns by incorporating different digital mediums and channels. Digitalization of various business process to allow organization to target particular consumer base and enhance their experience is expected to drive the growth of the market over the next seven years. Globally, the market is predicted to grow at a significant CAGR in the forecast period, providing numerous opportunities for market players to invest for research and development in the digital marketing software market.

Ever-growing competition in the market has led to evolution of marketing strategies from advertising to customer satisfaction and customer retention. Additionally, growing demand for advanced software solution that helps organization to develop and maintain strong customer relationship via digital marketing channels are expected to boost the growth of the market over the forecast period.

Increasing number of tools embedded in digital marketing software (DMS) such as web analytics, email software, market automation software and customer-relationship management (CRM) is anticipated to favor market expansion in the near future. Additionally, use of web analytics, email software, market automation software and customer-relationship management (CRM) tools assist organization while creating and developing customer behavior & performance pattern. These tools also helps organization by contributing to personalizing, measure & optimize the marketing strategies. These factors are expected to stimulate the growth of market over the forecast period.

The market is broadly categorized into nine major segments based on the application type such as healthcare sector, BFSI sector, automotive industry, retail sector, manufacturing sector, IT & Telecom sector, government sector, education sector, and media & entertainment sector. The BFSI sector is considered as one of the fastest growing segment in the digital marketing software market with substantial revenue generation in the last few years. Growing popularity of digital marketing software (DMS) in the BFSI segment is attributed to the increasing adoption of digital marketing software, digital commerce and other similar functions.

The market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America has shown major growth in recent years owing to the rise in the implementation of latest technologies in advertising sector, increase in the number of research & development activities in the region and existence of well-established IT infrastructure.

Asia-Pacific region is predicted to hold major market share in the digital marketing software (DMS) market with massive growth in forecast period. Countries such as India, Japan, China and Singapore are leading the Asia-Pacific market with strong economic growth, rising disposable income, higher purchasing power, rising competition in the market, and significant investment by leading industry players considering potential growth opportunities in the region.

The key players in the digital marketing software (DMS) market are Adobe System, Inc., Oracle Co., IBM Co., SAP AG, Microsoft Co., Marketo, Inc., Salesforce.com, Inc., SAS Institute, Inc., Hewlett-Packard Enterprises and Hubspot, Inc.

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May 30, 2019: The global digital marketing software market size is projected to reach USD 105.28 billion by 2025, according to a new study conducted by Grand View Research, Inc., rising at a CAGR of 15.2% during the forecast period. Digital marketing software can integrate multiple digital content delivery platforms so that organizations can plan, design, and execute marketing campaigns on their own.

The software can also be utilized by companies to perform an in-depth and real-time analysis of their marketing campaigns. Proliferation of the internet and surging use of social media is encouraging companies to increase their spending on digital marketing as well as on creating interactive and intuitive digital content, thereby fueling the adoption of digital marketing software.

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Digital marketing software enables companies to target a larger audience and improve their customer interaction using multiple sources such as social networking sites, instant messaging systems, and mobile applications. Companies are also deploying the software for targeted advertising campaigns and connecting customers who share similar attributes, which includes location, income, buying patterns, and spending power. It also helps companies in effectively analyzing consumer behavior, buying patterns, and trends across various dimensions.

Market players are observed to focus on development of robust security measures and policies. The primary reason for rising concerns is increasing security threat to customer's privacy and confidential data, which can potentially hinder the adoption of digital marketing software.

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Further key findings from the report suggest:

• The services segment is poised to expand at the highest CAGR of 15.8% over the forecast period. The demand for various professional services and managed services is likely to increase in line with growing adoption of digital marketing solutions

• The managed services sub-segment is expected to experience noteworthy growth over the forecast period, owing to additional features, such as remote monitoring and cost-effective management of IT infrastructure through subscription-based pricing models offered as part of managed services

• Increasing competition is impelling key industry players to undertake various strategic initiatives, such as upgrading existing products, developing new products, striking partnerships, and making acquisitions, in order to strengthen their existing market position

• Cloud deployment model for digital marketing software is estimated to gain traction over the forecast period due to cost-effectiveness and increased accessibility

• Stringent government regulations, such as GDPR in Europe, are anticipated to have a significant impact on the adoption of digital marketing software in the region

• North America is projected to dominate the market throughout the forecast period, reaching a value of USD 46.45 billion by 2025

• Burgeoning popularity of digital media, particularly in developing economies, such as India and China, offers tremendous growth potential for digital advertising in APAC. Companies in China are increasing focus on e-commerce and m-commerce as an important component of their overall sales strategy

• Key players operating in the global digital marketing software market include Adobe Systems Incorporated; Oracle Corporation; IBM Corporation; SAP AG; Microsoft Corporation; Marketo, Inc.; Salesforce.com, Inc.; SAS Institute, Inc.; Hewlett-Packard Enterprise; and Hubspot, Inc.

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