Global lead management software market is expected to grow at a significant CAGR of 17.39% in the upcoming period as the scope and its applications are rising enormously across the globe. Lead management is a process of qualifying, capturing leads, and generate new potential business clientele by operating via marketing programs or campaigns. Lead management software is termed as a specific feature of “Customer Relationship Management (CRM)” functionality that companies should consider in order to advance their sales and marketing toolkits to grow businesses in the digital age.

The factors that are playing a major role in the growth of lead management software market are the rising demand for social interaction, developing-cloud-based solutions, acceptance of the software in insurance and banking industry, and increasing advantages of crowdsourcing. However, the high cost of implementation of the lead management software may restrain overall market growth in the years to come. Lead management software market is segmented based on product type, application, end-user, and region.

Cloud-based and on premise are the product types that could be explored in the lead management software in the forecast period. Based on technology, lead filtering and assessment and lead acquisition could classify lead management software in the forecast period. Lead acquisition sector comprises quick apply web forms, batch imports, and electronic data transfer. Lead filtering and assessment sector comprise prioritization, data verification, lead scoring/grading, device intelligence, data appending, and fraud screening.

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The market may be categorized based on applications like non-profit, established businesses, startup businesses, and others that could be explored in the forecast period. The established business sector accounted for the substantial market share of lead management software and is estimated to lead the overall market in the years to come. The reason behind the overall market growth could be fear of losing potential consumers to smaller players.

Retail & Manufacturers, Food & Beverages, Renewables & Environment, Government Relations, Pharmaceuticals, Health, Wellness, and Fitness, Marketing and Advertising, Hospitality, Logistics and Supply Chain, Insurance, and other end-users could be explored in lead management software in the forecast period.

Globally, North America accounted for the substantial market share of lead management software and is estimated to lead the overall market in the years to come. The reason behind the overall market growth could be the growing demand for cloud-based solutions, social interaction, the presence of key manufacturers in this region, and developed infrastructure. Canada and the United States are the major consumers of lead management software in this region.

Europe and the Asia Pacific are also estimated to have a positive influence on future growth. Europe is the second largest region with significant market share. However, Asia Pacific is estimated to grow at the highest CAGR in the forecast period. The developing countries like India and China are the major consumers of lead management software in the region. The key players of lead management software market are Salesforce, Adobe, Oracle, IBM, and Microsoft. These players are concentrating on inorganic growth to sustain themselves amidst fierce competition.

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The global demand side platform (DSP) software market is anticipated to rise at a higher market share during the forecast period. A demand-side platform (DSP) is an Ad technology platform that enables advertisers and Ad agencies to purchase an Ad space following an impression-by-impression mode from publishers through SSPs and Ad exchanges. This leads in procurement of a wide range of inventory from different publishers or all from a single user interface.

This model works on auto-optimize mode with an objective to increase return on investment. It also uses 3rd party data from digital platforms to enhance tracking and provides a real-time reporting through advanced analytics. Demand side platform (SSP) software market is driven by increase in app culture followed by use of digital media to fulfil business operations. In addition, the market is influenced by software technology and the rise of digital operations such as social media and analytics. Moreover, adoption of digital techniques for business enhancement and inventory management is likely to propel the market growth during the forecast period.

By type, the demand side platform (DSP) software market is segmented as cloud-based and on premise. Application segment for the market is categorised as small business, large business and medium business.

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Geographical segmentation for demand side platform (DSP) software market spans North America, South America, Europe, Asia-Pacific, Middle East and Africa. North America and Europe market is more likely to encounter a higher market share owing to a broader spectrum of e-commerce and digitization followed in business. Digital marketing and social media analytics are used as a business tool to determine business insights and product placing.

APAC sector is likely to gain a significant market growth during the forecast period owing to rising use of software for logistics, travel and personnel management. App culture is highly prevalent leading in trade development and minimizing cross boundary trade limitations. The key players profiled in the demand side platform (DSP) software market report are Amobee DSP, AppNexus Console, DoubleClick, MediaMath, Choozle, Dataxu, Rocket Fuel, Rubicon Project, IgnitionOne Platform, Criteo, Gravity4 and Exact Drive.

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Global Third-Party Banking Software Market is expected to grow at a significant CAGR of 8.38% over the forecast period as the scope and its applications are rising enormously across the globe. The banking sector has undergone enormous changes and is shifting focus toward third-party software due to changing customer demands. It can help as a business intelligence software solution, multi-channel banking software, private wealth management software, and core banking software. Trading banks and retail banks use third-party banking software to modernize their operations. Whereas, commercial banks are installing it to connect to a desired interbank network as well as to other modular software.

The factors that are playing a major role in the growth of third-party banking software market are growing demand for standardized activities in the banking sector, rising need to grow operational efficacy and productivity across industries, and growing trend of customer-centric core banking. In addition, growth in consumers using online and mobile banking is another factor that may drive overall market growth in the years to come.

However, the high cost of software and data security are the factors that may restrain overall market growth in the years to come. Third-party banking software market is segmented based on product type, application, end-user, and region. Private wealth management software, core-banking software, bi software, and multichannel banking software are the product types that could be explored in Third-party banking software in the forecast period.

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The market may be categorized based on applications like training and consulting solutions, risk management, business intelligence, information security, and others could be explored in the forecast period. Corporate users, retail users, and other end-users could be explored in third-party banking software in the forecast period. The retail users sector accounted for the significant market share of third-party banking software and is estimated to lead the overall market in the years to come.

Globally, North America accounted for the significant market share of third-party banking software and is estimated to continue its dominance in the years to come. The reason behind the overall market growth could be rising consumers using online banking, the presence of established banking organizations and third-party banking software providers, and the early acceptance of this technology across financial & banking sector and several industries. The United States is a major consumer of third-party banking software in this region.

Instead, Europe and the Asia Pacific are also estimated to have a positive influence on the future growth. Europe is the second largest region with significant market share. However, Asia Pacific is estimated to grow at the highest CAGR in the forecast period. The aspects that may be ascribed to the growth comprise rising demand from developing countries like China and India. The key players of the third-party banking software market are Temenos, FIS, Oracle, Fiserv, and Infosys. These players are concentrating on inorganic growth to sustain themselves amidst fierce competition.

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Global Password Management Software Market is anticipated to grow at a significant CAGR of 13.05% in the upcoming period as the scope, product types, and its applications are increasing across the globe. Passwords act as the verification tool and a defense against attempts to unauthorized access. Password management has developed as a foremost segment of identity management market. The factors that propel the growth of the market include increased use of smart devices, growing synchronization, customization & extension requirements, and strict guidelines and mandates by government’s complex password creation.

The market may be explored by type, access, organization, end user, and geography. The market may be explored by type as privileged user password management and self-service password management. The “Self-service password management” segment led the market in 2016 and will continue to lead in the forecast period.

Based on access, the market could span voice-enabled password systems, desktops & laptops, mobile devices, and others. The “Desktops & laptops” segment led the market in 2016 and will continue to lead in the forecast period owing it use to secure, monitor, audit and manage all activities associated to privileged accounts.

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The market could be explored based on organization as Enterprise and Small & medium organization. The “small & medium organization” segment led the password management software market in 2017 and will continue to lead in the forecast period. The key factors that may attributed to the growth of market includes strict compliance mandate and increasing threat have bound them to use suitable security measures.

The market could span as the end user as healthcare, education, BFSI, public sector & utilities, manufacturing, telecom & IT, retail & wholesale distribution, and others. The “BFSI” segment led the market in 2016 and will continue to lead in the forecast period.

North America accounted for the major share of the password management software market in 2016 and will continue to lead in the forecast period. The factors that could be attributed to the growth include increasing applications of password management solutions across end-user industries and continuous technological advancements in fields of analytics. Furthermore, cloud and BYOD trends are anticipated to offer a substantial push to the regional market. North America is followed by the Asia-Pacific region.

Some of the key players that fuel the growth of the password management software market comprise CA Technologies, Inc., Avatier, Dell Sonicwall, Courion Corporation, Hitachi ID Systems, Fast Pass Corp., Microsoft Corp., IBM Corp., NetIQ Corp., and SailPoint Technologies and among others. The leading companies are taking up partnerships, mergers and acquisitions, and joint ventures in order to boost the inorganic growth of the industry.

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Global Event Management Software Market is projected to grow at a higher CAGR of 11.6% in the forecast period. Event management is a highly competitive field and event managers need to work efficiently under constant pressure. An event management software enables a unified service that leads to better results in work pressure environments. With the constantly changing technology, it is clear to pace up with the changing trends in technology to enhance business and services.

Event management software market is driven by use of big data analytics for record keeping and the necessity to manage data complexity for show and events. Emergence of cloud platforms across all business verticals is more likely to stimulate the user approach for event management software.

Technological benefits associated with the use of event management software enables a higher competitive advantage for small, large and medium enterprises. Rise in urbanization in developed countries and emerging economies is more likely to propel the market growth during the forecast period. However, compatibility issues and changing trends in technology creates challenges in the global market.

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Varying production due to fluctuation in supply of raw materials and complexity in manufacturing process is more likely to result in a high production cost thereby limiting the market growth for the forecast period. The market is geographically segmented into North America, South America, Europe, Asia-Pacific, Middle East and Africa.

Asia-Pacific regions account for a higher market share due to urbanization and registers a constant increase in the market growth owing to technological inclination. High industrialization is another factor responsible for the market growth in APAC sector.

The key players profiled in event management software market are Cvent, Xing Events, EventbriteDEA, RegPoint Solutions, Certain Inc, Eventzilla, Touches, Active Networks, Social Tables and Zerista.

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