The New Year has already begun and we are sure that you would have been already prepared for digital marketing this year. But, are you ready with the digital marketing trends for this year?

Well, that could be tricky because we all are not on the same page. There are numerous marketing trends that have changed and we do not know about them. You might notice marketers speaking of the voice search marketing to take over in the coming years but this is something we already know!

We need something that people do not know about and here are the digital marketing trends that you should know this year to make sure you are doing the right marketing.

Let’s talk about it!

Customer-centric approach

Since its advent, marketing has changed so much that it is difficult to figure out which technique to trust. Customer experiences are given much more important than any other aspect. Being into business, when you put your focus on offering the right services you do not have to take care of calling customers, they come to you with the quality of your services.

Online product descriptions, portfolios and other information about the business have made sure that the business does not have to explain their services or products.

Also, this is the time when customers do their own research; they do not trust business unless they are sure of what they say. Now, here comes something great and the tricky part basically. Nobody wants to know how many clients you have or how old are you; your company’s name should be enough. Your marketing strategy, your social media profiles, and engagement will speak for your business.

Visual content

Where voice search has already taken over, visual content is gaining more popularity as well. Readable content is not something that people are using more but the visuals are capturing more and more eyes.

Researchers have found out that the visual content has more views than the plain text and it can get you more engagement than the other posts. It is known that people can connect with the visitors but regular content does not catch many eyes.

Visualize the data and statistics; yes you must do it. If you have any interesting stats, you must put that into interesting visuals and you are sure to catch eyes in a minute.

Personalized marketing

How about personalizing your data or statistics?

It will let you connect with your visitors in no time. Even the promotional emails start with our names so why not the other mediums. We are flooded with emails every day be it from the fashion brand or an eCommerce store, we mostly ignore it. Why? We ignore them because we cannot connect with the posts so, personalization is important. When we see… “Hey Matt, how are you doing today?”

It is something that we could connect with; don’t you think so?

Personalized marketing messages would do the job in less time.

Alternative communication channels

Emails, messaging, calls, boring chatbots are all done!

Bring in something new that interests your audience and give them all the information in place. Introduce interactive chatbots that are also connected with Facebook and Instagram which makes it easier for the users to talk to you.

Users like easy and convenient marketing; they need a platform where they could connect with the business in no time with less trouble.

Go live!

More than $75 billion is expected to be the worth of the live video industry in the next year. It’s gaining incredible popularity and as compared to regular videos, going live is three times popular. Pre-recorded videos are going out-of-trend because it’s time to go live.

There is no denying the fact that videos are much more popular than any other medium but going live is better.

Conclusion

Digital marketing trends have been changing lately but working upon it is what we must focus upon. There are numerous marketing trends that we believe we should talk about but few are important to be noted. Focusing on the right marketing strategy can lift up your business in less time but it is important to keep up with the changing trends. Planning to try our digital marketing services?

Call us and let us know your requirements.

FOR ORIGINAL SOURCE – https://www.netqubeprojects.com/blog/the-most-unknown-digital-marketing-trends-you-need-to-know-in-2020/