According to Jesse Levine Norristown as an individual or business, what your digital image says about you plays a key role in determining how far you go in life. Remember those negative reviews about your business, it can cost you a fortune, Lost of prospective customers, and slow sales. Or a mugshot covering google’s first page when your name is being searched for. Not to mention negative news publications that kept on being shared on every social media? Not cool right? 

Internet is taking over our lives and activities are being rolled out on the preying eyes of the public, prospective customers, partners, or prospective employees. If you aren’t guarding your online image, you or your business are definitely at risk. Here is Jesse Levine, a successful businessman with a proud track record who knows what it takes to maintain a successful online reputation. Read on as he walks you through things everyone must know when it comes to online reputation management.

Who needs an online reputation management

It takes twenty years to build a reputation and five minutes to ruin it” – Warren Buffett

Online reputation is your image that mirrors what you or your business stands for in this digitalized age. Whether you are a small-sized business or a 500 Fortune, having a good online reputation matters.

Moreover, building a positive online reputation becomes a must for an individual who finds itself in professional life. Making important decisions and having insights into one’s life is just a google away as organizations often turn to social sites to fitch out information about prospective employees. 

Look up your name on the internet to see what it brings. If there is outdated information that doesn’t resonate with you, that isn’t good. If you are a software programmer, but the result with a similar name brings out someone working as a doctor, this doesn’t speak well of your image either. Personal branding matters and it’s what Google says about you that matters not what you say.

What is the importance of online reputation management and its impact on business

Information travels fast as lightning, information shared on the platform never dies, how powerful can the internet be!

From showcasing your pluses to the public to displaying new skills or products to encouraging the public to patronize your business, there a whole lot of benefits online reputation can do to your business. 

With a lot of your customers reading online reviews before making buying decisions, reviews, become an integral part of business success. While However, negative reviews can destroy what it takes you years to build, positive reviews on the hand can promote business and bring more sales. “If all that fills the first search page are sentences like “worst experience”, “scam” it’s time to take steps. However, businesses shouldn’t wait till these happen, taking a proactive approach to online reputation is essential” says Jesse Levine from Norristown, Pa.

Hence, a search for your brand should bring a 5-star rating, positive customer experience, that speaks well of your brand. 

How can you monitor your online reputation

You don’t upload much and you don’t actively talk about your brand on a social platform. Well, it doesn’t matter. Whether you like it not, people will talk about your business, instead of wearing that I don’t care attitude, why not actively participate in what people are saying about your brand in order to have better control of it.

As an individual or business trying to leave a positive mark in the internet world, we have a role to play. “Ensure that your online profile is genuine and transparent. You don’t have to post every day but when you do, post only business-related content. Don’t leave people guessing about who you are or what your business stands for with different confusing posts.” says  Jesse Levine.

Moreover, generate strategies and leverage tools and technologies to track mentions, boost reputation and respond to online reviews customers write about your brand.

Do you need help?

Are you ready to take advantage of the power of the internet for personal branding? Are negative reviews and information filling google’s first result? Are there outdated or unknown information clouding other important ones when your brand is being googled? It’s time to get proactive and aggressive about your online image. You might as well get professional help as maintaining a good image requires dedication, consistency and the right tools. In the end, it’s all worth it.

Jesse Levine Norristown, The highly competitive digital landscape, ever-evolving technologies, ever-changing unpredictable consumer behavior, little wonder that what works in 2019, might not be effective in 2020. And while some might have already been in use, 2020 will be the year where savvy markers will leverage these technologies to be at the forefront of their consumers.  Staying ahead of the game in the competitive market space is a must and this includes keeping up with the latest, the hottest and the newest. Explore with Jesse Levine, a successful Norristown – based entrepreneur, digital marketing trends every marketer and businesses should look out for in 2020. Let’s dig in!

Programmatic advertising

With 62 percent of marketers already adopting programmatic advertising to achieve their objectives and the percentage is expected to rise to 86 only in the US, more markers will surely embrace this trend in 2020. Programmatic advertising makes use of AI for the automation of ads buying or marketing in real-time buying. It allows advertisers to market to the audience on different devices at the same time. It is more efficient, increases audience reach and provides greater targeting capabilities.

Personalization

The era of spray and pray is over and businesses who want to stand out among the noise will have to adopt personalization. From messages to emails to contents to products, one size fits all approach doesn’t work anymore. Therefore, if you want your visitors to convert to customers, personalization is the key.  Businesses should then leverage data analysis and technology to deliver one-on-one messages and product offerings to current or prospective customers.

Video marketing

Video marketing has been around for a while and it will continue to increase. Why won’t it be? Video as proven to be one of the best ways to increase audience engagement which can help boost conversion rates. There are plenty of ways brands can engage with the audience with video marketing. You can start a live video on social media platforms, or do a 360-degree video, or include a shoppable video content. Through this, visitors can trust your brand, and this boosts credibility and conversion. Plus, the Search engine loves videos.

Conversational marketing

In the wake of chatbots to connect to visitors 2/7, conversational marketing has become the new norm in which brands communicate with the clients and deliver a more personalized experience. The point is, consumers’ expectations are changing and they want immediate response to their queries. This is what conversational marketing seeks to achieve. Responding to visitors at any time, on different platforms and creating a more human experience.

Influencer marketing

A whopping 92 percent of people said they trust user-generated content more than they trust traditional advertising. This is to say that influencer marketing is more trusted and authentic than corporate advertising and enthusiastic customers will not hesitate to buy the products. It is no surprise that businesses are now turning to influencers to drive their message to the larger market. Influencers can be key leader such as celebrities, athletes, or even people with a lot of followers having an expert knowledge of a specific field. “Businesses who want to boost awareness, build trust and reach target audiences can include influencers in the marketing game.” says Jesse Levine.

Voice search

Voice search has already been said over and over again and the whole point is voice search is not going anywhere but it’s here to stay. While 48 percent are already using voice search for web searches generally and 50% of online shopping predicted to be through voice search, businesses who are yet to take the plunge might be missing out on opportunities. Voice search will search the internet or apps, read out texts, a more efficient way of finding information. Businesses need to create and optimize content for queries and also optimize their site for voice searches.

Omnichannel marketing

Omnichannel marketing was trendy in 2019 and is expected to rock the marketing world in 2020. With omnichannel marketing, brands can deliver messages across multiple platforms which include email, website blogs, apps, social media, and so much more. This means each channel works hand in hand to speak about your brand, deliver a message, or voice for the company. It is a cost-effective way of providing seamless and integrated shopping experience to consumers.