Nowadays, it is difficult to imagine that a company in search of visibility is not present on social networks. In addition, beyond this reality, having accounts but not feeding them and giving them little attention turns out to be ineffective in terms of usage strategy. Social Media Marketing NJ provides services to build your brand, increase sales and drive website traffic to your audience through social media. Social media is an excellent resource, both for reaching out to a target audience, for communicating with current and potential customers, and for nurturing a brand image. They give access to a significant amount of people while allowing targeting precisely those who would be likely to be sensitive to the brand and ultimately, to use the services that are offered by the company or to buy its products.

However, if you do not devote enough time and effort to optimize your presence on social networks, the results will not be there. In addition, it is easy to spend fortunes on these platforms without obtaining an attractive return on investment.

Here are tips to make sure your social media strategy works.

Take the time to identify your target audience

Billions of people have accounts on social media platforms. In order to be able to target your message and reach the right audience, you need to take the time to analyze and determine who you want to reach. How do we go about doing such work? First, by establishing a consumer (or user) profile. Here is a list of features that should be part of your analysis:

• Age
• Schooling
• The field of employment
• The family situation
• Genre
• Marital status
• Average annual income
• Habits and hobbies
• The type of buyer

The answers you will get by completing this study will allow you to adjust your message and determine which platforms will best help you achieve your goals. How do I get this information? If you have not already done market research, do not hesitate to find ways to survey your customers.You can also think about whom your ideal client would be and what their profile type would be. Then you can assess whether this corresponds to reality.

Choose the social networks that deserve the most effort and investment in time and money

The first reflex would be to believe that it is important to ensure a presence on all the big social networks. However, before opening accounts on Facebook, LinkedIn, Twitter, YouTube, and Instagram be aware that this is not necessarily a good idea, especially when you are just getting started with your

strategy. At first, you might be better off focusing your efforts in one or two places. In order to choose which social network deserves your attention, you must return to the previous point, that of the target audience.

Where are your customers located? Does she have a Facebook account? Does she visit Instagram every day? Does she spend hours on Twitter? General data in relation to the profile of users of each of the major networks are available to the general public.

Here are some examples:

• Facebook is without a doubt the most powerful social network in the West. Over 1.9 billion users log into their accounts every month and the average age is between 18 and 49 years old.

• Twitter reaches a relatively young audience, whose age is between 18 and 29 years old. People spend a lot less time on Twitter (an average of 2.7 minutes a day versus more than 20 minutes for Facebook). In addition, the majority of Twitter users are men.

• The LinkedIn user base is growing. LinkedIn is a good place to reach relatively affluent professionals, as 45% of those earning more than $ 75,000 are there.

• Regarding Instagram, the audience is very young and predominantly female. In fact, 90% of users are under 35 years of age.

With this information in hand, you can determine where your target audience is. This will allow you to choose where to invest your time and precious resources.