Taking all the 200 Google ranking factors into account for optimizing a website isn’t possible, even for the SEO nerds. Better ranking in Google means a stronger online presence. The SEO services company India has identified the matrix utilized by search engine for maximizing the relevant traffic on their website.

If you are scratching your head to understand top Google ranking factors, here is a simplified version by -

1. Loading Site Speed

With billions of websites competing with each other to rank on the first few pages, Google needs a criteria to grade them. The page loading speed is one of them. The user’s experience has become a key for determining the performance of a website in search engine eyes. If a user is bouncing back, it is definitely a red alerts for Google. Your site will be taken down if the visitors don’t find your site relevant to their needs.

The ideal loading speed is 3 seconds, while visitors on an average expect a site to load fully in 3.5 to 5 seconds approximately.

Compress the images, minimize the HTTP requests, minify the Javascript, and choose a proper hosting for reducing your site’s speed. In case you don’t have developer to make these changes you can take the assistance of SEO Services Company India.

2. Title Tag

John Mueller, google’s senior webmaster trend analyst confirmed title tag as one of the ranking factor. The title tag is a html tag in the header part of the coding. It tells the search engine of what your page is about. The heading tags are also significant. In the search engine result page, the visitor read your title tag before clicking over the link. Therefore, it impacts the click-through rate.

Duplicate, wrong and truncated title can negatively impact your ranking. When you don’t add any title tag Google automatically assign H1 as the title of the page. Therefore customizing the title tag of each page is important.

3. Mobile-Friendly

Google released it mobile-friendly algorithm back in year 2015. Just after two years it declined as a ranking signal. In 2018 the total number of Google searches made from mobile devices was 50 % according to statista. Search engine journal reports the figures vary between 51% to 60 % as per the geographical location.

Optimizing your web pages for mobile-first-index has become significant.

4. Page Rank Still Matters

The google algorithm accesses the number of links to a page, the user’s experience and content to assign is a rank. Attaining higher page range make your website more increases your credibility score.

Conclusion - The above three are important matrix used by SEO services company India for creating well-optimized sites.

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