Global Overview

global Health apps Market size is predicted to exhibit a stupendous 47.1% CAGR from 2017 to 2023 (forecast period). It is driven by the preference of mobile healthcare solutions amid the high penetration rate of smartphones and smart devices. According to the National Center for Biotechnology Information (NCBI), 68% of patients in the U.S. use a mobile health (mHealth) application for gaining advice on health problems and booking appointments.

Rise in healthcare facilities and medical professionals jumping on board the digital application bandwagon can bode well for the market. Presence of advanced telecommunication networks and a plethora of platforms for professionals to offer their expertise to patients can bolster the global Health apps Market demand in the coming years. The use of mobile applications by healthcare consumers is a positive indicator of the potential of the market. Seed funding and rising interest by venture capital firms can boost the market demand. In 2019, Xealth, a U.S. company gained funding from Philips, Novartis, ResMed, and McKesson Ventures.

Lack of patient awareness and hazy policies concerning patient information can pose a challenge to the market growth.

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Segmentation Analysis

The Health apps Market is segmented by type, device, application, and end-user.

By type, it is segmented into Windows, Android, iPhone, and others.

By device, it is segmented into multi-parameter tracker, cardiac monitoring device, diabetes management device, and others.

By application, it is segmented into lifestyle management, disease management, fitness, nutrition, and diet, medication adherence, and others.

By end-user, it is segmented into home care, specialty centers, hospitals, sand others.

Competitive Outlook

Following are some of the major players in the Health apps Market. Traditional players are developing healthcare applications to digitize their offerings and gain a larger consumer base.

AirStrip Technologies

Sanofi

LifeWatch AG

Cerner Corporation

iHealth Lab

BioTelemetry Inc.

Apple Inc.

And others

The global Health apps Market report by Market Research Future encompasses numerous drivers and restraints which can enlighten readers and facilitate in making right investment decisions. The ubiquitousness of smartphones and smart devices have ensured the development of mobile applications. Prescribed health apps are software applications designed to provide health services over mobile devices. They assist patients by managing their medical condition in real-time and gaining advice from medical professionals via the mobile phone.

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Proliferation of mobile devices provides an entirely new and effective dimension to the healthcare industry, wherein solutions can be provided to end users in an extremely easy-to-use manner that can be accessed irrespective of the use location. Advent of mHealth apps and solutions have led the healthcare solutions market to expand its reach from hospitals to primary care and office space. The industry is witnessing influx of various start-ups venturing into the market, leading to high competition. Mobile health apps segment is expected to grow at impressive double digit CAGR over the forecast period (2016–2024), creating new market opportunities for the players worldwide.

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Mobile Health Apps and Solutions Market – Competitive Landscape

Major players in the mobile health apps and solutions market include Runtastic, Nike, MyFitnessPal, Azumio, GP Apps, Pacer Health, Kinosis, GoodRX, Leafly, and Epocrates.

Proliferation of smartphones fueling mobile health apps and solutions market growth

Over 600 million people are expected to use mobile healthcare apps by 2017, creating a highly lucrative market opportunity for healthcare players. The industry is projected to be mainly driven by growing healthcare expenditure and consumer changing lifestyle. Advancements in computing ability of mobile devices would bridge the gap between patient’s expectation and treatment delivered. The technology is perceived to be an enabler of quality healthcare. Though the industry is set to grow at a robust rate, lack of collaborations among healthcare service providers and low healthcare apps utilities awareness among the masses are major industry pitfalls.

Emergence of connected and integrated healthcare solutions driving growth of North America and Europe markets

The mobile health apps and solutions market report covers market analysis across regions namely North America, Europe, Asia Pacific, Latin America, Middle East and Africa. Geographically, Europe, followed closely by North America is expected to dominate the market throughout the forecast period. Presence of leading mHealth service providers, along with wide availability of high-quality healthcare amenities, and increased healthcare awareness is expected to bolster market growth.

Mobile Health Apps and Solutions Market Taxonomy:

Coherent Market Insights has segmented the mobile health apps and solutions market on the basis of following:

- Operating System

- Product Type

- Therapeutic Application

- Devices

On the basis of operating system, iOS mHealth app is expected dominated the market in 2015. However, the segment is expected to lose major market share to android app segment by 2024.

Among device segments, smartphones are expected to dominate the market, followed closely by tablets through 2024. Tablets are expected to be most prominent in developed regions.

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