3.84 million apps on Google Play Store.

Yes! That’s how many Android mobile apps are available in the Google Play Store as of the first quarter of 2022. This makes the app store the biggest number of available apps.

These stats speak of the importance of mobile app development services and their applications. As we know, in this digital era, it’s not easy to live without the usage of smartphones. Smart devices are changing the way we live our everyday lives. But in order to make life easier and more convenient, we are in need of many mobile apps.

Therefore, the mobile app development business is on the verge of developing more and more enterprise mobile applications. Hence, mobile apps have become the most lucrative digital tool. The mobile app revenue is expected to reach $613,433 million by 2025. It clearly shows that any business owner is driven by these figures to make their business more profitable through a mobile app.

Precisely, when we talk about Android app development services, Android secures its position as a leading mobile operating system in March 2022. It controls the mobile OS with a 71.70 percent share.

So, as a business owner, if you are considering an Android app for your business, here are a few tips to consider to grow.

UX Paradigm

Whenever a user lands on the mobile app, the look & feel and its user experience force him/her to visit an app again and again. It does not only help you create traffic but helps you generate more leads as well.

One effective way offers a higher user experience is to design your application with an enhanced User Interface (UI). An intuitive user interface is a doorway from which a user interacts with the system for data exchange.

If you hire Android developers, they will leverage the Performant graphics debug layer injection to integrate external graphics layers like GLES and Vulkan. It will help an Android app development company to use Graphics API Debugger or GAPID.

Optimize for Android App Store

Android app developers should be aware that once the app is published, the job is not done yet. Despite us launching an app, it’s not guaranteed that it will become a hit among the users. As a matter of fact, any app developer can make an Android app but such an app will yield no meaningful results without proper marketing.

If you hire Android programmers, they must have a good knowledge of App Store Optimization - ASO. Basically, this helps your app to be searched on the top list of an Android app store. For that, the Android app development company has to ensure that they carefully choose a relevant title and description for their Android app.

While implementing ASO, make sure that your app has good ratings and reviews on the App store. As it will create a great impact while ranking on the Google Play Store. A mobile app development company can relatively enhance your business growth by adopting the suitable ASO strategy for your Android mobile app.

So, while developing a mobile app, you have to ensure that you include all relevant factors to get your apps optimized for ASO.

Adopt a Push Notification

In this competitive world, it’s mandatory to keep your users engaged with your app. Otherwise, they would choose your competitor if you have nothing to offer them.

Sending a push notification is one of the prompt ways to carry your users along. Just so you know, there is no better way to make your users feel that you care about them.

Nevertheless, there is a need for Android app developers to implement full caution when sending messages to users via a push notification. In order to sustain a relationship with users, you must ensure to send relevant messages/notifications to their needs.

Moreover, based on their search and preference, you can send a push notification about special discounts or offers.

Try not to tarnish your brand image by sending too many notifications.

Know Your Audience

When you are planning to develop a strategic plan for your application, try to analyze the market and research them. Before entering the battlefield, try to understand the battle. The same theory applies here.

Conduct market research and analyze the target audience you are going to reach with the application. Figure out your competitors, investigate similar products, examine user reviews, and conduct a user survey.

In order to make your app successful, you have to determine the issues that users face while using a similar app. Solving the problem will allow you to narrow down the scope of your app and determine the top functions to include.

Hire The Right Source

Android app development is constantly evolving. Therefore, instead of searching for technology-specific developers, look out for versatile mobile app developers who can leverage what’s best from ever-changing technologies and tools. Hire Android app developer who can deliver your project within budget and the given timeframes.

You can form a team for the development process or hire an Android app development company.

App Performance

Android OS will empower users to have complete control over their data. Every time they use your app, they would need permission for data access for the user’s to decide on data sharing.

Hence, you have to focus on this feature while going with Android app development services. You have to make sure that the app performs well when the user disagrees with the access to the location or other data.

High Security

Security is the major concern for Android app development. It’s to be believed that 40% of Android apps are to be exposed to high-threat vulnerabilities. But what’s even more alarming is that those risks often result from small deficiencies in the app design rather than omissions on the client or server side.

Among plenty of security threats that you should know about, the most common ones include insecure data storage and transmission, improper session management, the lack of data encryption, and leaks in the authentication.

App Testing

You have to test your app before hitting the market. Mobile app testing is a topic of its own and you have to consider the best app testing company for that.

However, any strategy assumed should incorporate the following testing areas:

• Functional testing to verify whether the app meets the specified requirements.
• Usability testing lets you test the UI elements, such as menus, buttons, images, navigation flow, and the app’s efficiency.
• Compatibility testing determines how your app performs and looks on different devices, OS versions, network configurations, and many.
• Performance testing happens under different loads and configurations.
• Security testing helps you validate the security of your app and any data that it handles.

Reasons Why Your Business Needs an Android App

In nutshell, there’s no doubt that mobile apps have made our lives easier and simple than ever before. Therefore, utilizing Android mobile apps is best for the glory of your business.

Here are some of the reasons why your business needs an Android mobile app. Let’s start.

1. Brand Recognition and Expansion

Mobile apps help to enhance brand image quickly. Now you might be wondering how a mobile app can recognize a brand?

Well, to answer that question, when a user downloads your app, it means they are expecting something impressive. Offer them valuable services your users are looking for rather than giving non-relevant information.

On the other hand, every business wants to top in their industry. And having an Android mobile app helps in exposing your business to the market. Moreover, you can retain many customers if you are offering mobile app solutions. Henceforth, a mobile app helps you with brand recognition which results in increasing profit.

2. Direct Marketing

Effective marketing is an essential part to boost your business. We have seen numerous growth in the usage of technology. This makes us forget all the old marketing techniques. You don’t have to hire any salesperson to get aware of your business.

Now, an Android mobile app can do marketing for your business.

You can send promotional offers and discount coupons to your customers through the mobile app. This will help in grabbing the attention of the customers.

3. Better Customer Service

Seamless and better customer service leads to customer satisfaction. And that’s the important factor we need to consider for any business. Here, mobile apps have taken customer services to the next level.

With AI, now a mobile app can have a chatbot feature that communicates with customers for their queries. This online assistance - chatbot helps in answering the questions of a customer. As a result, the customer is satisfied with the prompt response making them choose your services over and over.

4. Increased Revenue

Generating more revenue is the ultimate goal of every business. You can’t generate greater revenue without having a mobile app. Therefore, an Android mobile app is the most effective way to increase the profit of your business.

Using mobile apps, businesses can reach a vast demographic of customers, across borders and with minimal cost.

5. Increased Accessibility

Through mobile apps, you can reach your customers very easily. However, it’s not possible to reach each customer manually and let them know the services you are offering.

The number of smartphone users are tremendously high. This helps in increasing the accessibility of your business to the customers.

Conclusion

Lastly, we can conclude that Android apps are here to stay. With most businesses opting for Android apps, the industry would need an experienced Android app development company that can cater to them. With these tips, you can take your Android app business to the next level and beat the competition like a boss.

Mobile app development software is now raining in the market with exclusive features. Does your business need one? Check the options for app building software from our list of best 10. Read more https://digitalsushma.com/best-mobile-app-development-software/

Mobile app development software is now raining in the market with exclusive features. Does your business need one? Check the options for app building software from our list of best 10.

The technology and methodology of mobile app development are constantly changing to meet the demands of a dynamic and competitive market. Every year, new and fresh app development trends are replacing the existing ones to maximize profitability as well as customer satisfaction.

So, what are the mobile app development trends that will dominate 2022? Well, this post explores the most recent and upcoming trends concerning mobile app creation. A quick read will provide mobile app creators with comprehensive insights on the best technology trends for mobile app development in 2022.

Key Mobile App Development Trends: 2022   

Artificial Intelligence and Machine Learning

Employing Artificial Intelligence (AI) for the functioning of chatbots, and using a combination of AI and ML to form Siri are the latest trends in mobile app development. Other noteworthy AI/ML implementations include facial recognition features in smartphones, ensuring improved security in mobile phones, etc.

But, in the year 2022, the use cases of AI and ML will not just be limited to Chatbots and Siri. New innovative trends of implementing AI and ML are expected that will prove profitable to enterprises and reduce their operational costs.

Upcoming AI/ML trends

• Automated ML
• AI-empowered chips
• Establishing interoperability amongst neural networks
• AI-enabled automated DevOps via AIOps
• Geo detection
• Improved gaming experience
• Image/speech/face recognition
• Predictive maintenance
• Authentication of apps to ensure cyber/IoT security
• Classification of text and images
• Recognition and classification of sediments

Augmented Reality (AR) and Virtual Reality (VR)

AR and VR have immensely impacted mobile app development trends and have elevated the gaming sector to the next level. Mobile apps powered by AR and VR are known for their distinct abilities such as people occlusion, light estimation, movement tracking, and environmental understanding. AR-enabled apps have proved beneficial to industrial domains like healthcare, retail, tourism, marketing, education, etc.

Examples of AR/VR Implementation

• AR/VR software solutions enable doctors to conduct live surgeries from any location across the globe.
• App users enjoy the option of interacting with VR in Facebook locations.
• Instagram has employed several AR filters within its app.
• Gadgets like HoloLens, Magic Leap, and Oculus, offer an immersive experience to users.
• AR/VR solutions can virtually transfer individuals to unseen areas of the universe like other planets, deep oceans, etc. for rediscovering realities.

Upcoming AR/VR mobile app trends

A host of new use cases are predicted in the coming years. Apple and Google have launched their AR demos – ARKit and Google ARcore. Check out the future trends!

• AR-powered navigators for reaching one’s destination
• Providing simulations for conducting virtual training
• Carrying out exploration activities using VR
• AR-empowered virtual user manual
• AR and VR powered visual learning process by employing images
• VR-based solutions for live concerts, festivals, and music events

5G Telecommunication Network

The 5G telecommunication network is fast replacing the 4G technology and it turns out to be way better than its predecessor.

5G Technology: offerings and add-ons

• It is almost 100 times speedier than 4G.
• The super-fast streaming capacity can be utilized by the gaming sector by promoting mobile versions of the most sought-after games like Clash Royale and Fortnite.
• It comes with low latency, better stability, and enhanced security.
• It enables more number of connections per square kilometer.
• 5G resolves the issue of buffering that existed in earlier networks.
• Videos will get replaced by images which means better user engagement.
• Higher resolution textures will enhance the visual clarity for users.
• Its wider bandwidth will allow better handling of VR/AR 3D objects, resulting in the creation of more realistic and advanced AR/VR applications.
• It will improve IoT services because of better connectivity.

5G Technology: Present/Future Implementations

• Cloud computing
• Driverless car mechanism
• Wireless healthcare Services

Edge Computing: Advanced version of Cloud

Cloud has undergone an evolution giving rise to edge computing. Cloud computing has been a valuable asset of the software industry so far, but it comes with its own set of shortcomings. Owing to Cloud’s highly centralized nature, latency becomes a big deal for the technological advancements ushered in by 5G. However, edge computing resolves this challenge.

The role of Edge Computing is to move the Cloud nearer to the users. This is done by processing some computational requirements locally or on the nearest station which is the edge of the cloud. And, the cloud remains, but goes into the users’ device, such that the device becomes a part of the Cloud. This approach removes latency issues to a certain extent. Hence, the innovations brought about by 5G technology – wireless/autonomous cars, and the IoT eco-system will take cues from devices that are edge-powered. Besides, the increasing trend of B2B mobile apps will also promote edge computing in the years to come.

In the recent past, mobile edge computing has already been employed in location-based services to meet demanding requirements like improved data transmission and 5G implementation.

Mobile Wallet Integration

The practice of integrating mobile wallets into smartphones has gained momentum in recent years as they are effective tools for contactless payments and are also effortless and convenient to use. The users have to simply link their bank account details to a mobile wallet application for paying bills, transferring money to friends/family members, and purchasing items from eCommerce websites. Google Pay, PayPal, and Amazon Pay are some of the most popular mobile wallets used by global consumers.

The upcoming trends include adding future-friendly functionalities into mobile wallets – audio-based methodology, RFID payments, and NFC. As per veterans, mobile wallets are going to gradually replace traditional payment practices.

Beacon Technology

The Beacon technology has been successfully implemented in the retail sector so far. Beacons are used by retailers to comprehend customer behavior as they track down the real-time interaction of shoppers with mobile applications in stores, provide information about the number of store visits by a consumer, and so on. This way, retailers are able to identify the shopping patterns and preferences of a specific customer and thereafter, send them relevant ads based on this information. This strategy has turned out to be an effective tool in accelerating sales.  Moreover, Beacons also help individuals navigate through huge stores or busy shopping centers.

In 2022, Beacon technology is expected to integrate with more smartphone functionalities.

Future trends: Beacon Technology

• AI-powered chips
• Mobile payments via Beacons
• Beacon-enabled gaming: treasure hunting, clue games, etc.
• Automated ML

Blockchain

We have already experienced the disruptive capabilities of Blockchain by applying it in the form of cryptocurrencies and smart contracts. Blockchain has a lot to deliver in the coming years.

Data exchange, gadget transactions, and document sharing happening within the Blockchain environment cannot be traced. Therefore, it can work wonders in protecting sensitive information/data and is the one-stop solution for preventing cybercrimes. Moreover, Blockchain can be used to build decentralized apps in which mediators won’t be needed for managing the humongous information; as suppliers would be directly connected with the users, leaving no room for infiltration of data. Such decentralized apps will prove handy across industrial domains such as healthcare, finance, gaming, media, and trading.

Future trends: Blockchain

• Maintaining security protocols in public elections
• Ensuring cyber security and eliminating piracy
• Robotics and transparent betting
  • BaaS: Blockchain as a Service
• Bringing transparency in the fashion industry
• Tokenization of assets
• Gaming and crypto space
• Trading on the exchange of crypto-currencies

Wearable Technology

Wearable devices like smartwatches, smart bands, etc. have created ripples in the industrial sector by their unique ability to track and analyze health parameters like heart rate, body temperature, sleep patterns, blood oxygen/glucose levels, etc. The best part is users can control and communicate with wearables via smartphones. Wearable technology is expected to smarten in 2022 and touch new horizons.

Future trends: Wearables

• Smart jewelry and body sensors to track down bodily movement and wellness parameters
• Smart contact lenses have an in-built visual display and are equipped with virtual assistants
• Smart glasses empowered with mind-reading technology
• Virtual keyboards via contact lenses or nail polish

Progressive Web Apps

Progressive Web Apps, commonly known as PWAs – a hybrid combination of web pages and applications – are set to dominate the app development market in 2022. This is because PWAs successfully address most of the downsides of native apps. Take a look at their unique advantages over other kinds of apps!

• Takes lesser time to develop as they are websites having app features
• Loads faster
• Occupies lesser storage space
• Have lesser dependency on internet connections
• Can be saved on the home screen of users’ smartphones
• Are highly accessible and adaptable
• Can be automatically updated

Touch-free User Interface

Touch-free user interfaces in mobile apps are expected to replace the existing touch-based UI so that users have to put in minimal effort while operating mobile apps. Touchless interfaces include voice-based/gesture-based UI. Besides raising the convenience quotient of average smartphone users, such interfaces will be a huge sigh of relief to the elderly and differently-abled individuals.

Instant Apps

Instant apps are the next big thing in the coming years. The most distinctive trait of such apps is that the users can test these apps without the need for installing or downloading the app, at first. Hence, the users enjoy the flexibility to test a wide range of applications available in the Android/Apple app stores; before they select the one that suits their requirements. Some brands like New York Times have already started using instant apps and more brands are expected to follow this trend in 2022.

Final words:

I hope this post has given you a thorough understanding of the novel development trends that are set to dominate the mobile app market in 2022.

If you are looking for an experienced and proficient technology partner, contact Biz4Solutions, a leading mobile app development company in India and USA.  Our outsourcing services in India and USA are unparalleled and our prime focus is to fulfill the business goals of customers.

To know more about our core technologies, refer to links below:

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