The upper penetration will further deepen. Zhang Dongfang, chairman of Shanghai Jahwa, said that compared with foreign investment, local cosmetics understand the needs of domestic consumers better. In terms of “consumption upgrade products”, the sales of cosmetics of units above designated size nationwide increased by 14. The cosmetics industry is known as the 'beauty economy' and is also one of the most market-oriented industries. dollars. These two groups account for nearly 45% of the market share. The same is true in Japan and South Korea, which are both in Asia.2% in 2011 to 20.

They can better understand the consumption preferences of domestic consumers and implement precise brand positioning. It can be seen that my country's cosmetics market has a lot of room for development in the future. With the continuous penetration of mobile Internet into life, and the post-95s and post-00s groups gradually becoming the center of discourse, brand companies should pay attention to this future communication trend, make good use of it, and establish closer communication and exchanges with young consumer groups. Independent brands Growth is very fast,

with the fastest brand’s 30-month sales ranging from 0 to 750 million U. However, the concentration of domestic cosmetics brands is gradually increasing, continuously subdividing product areas (such as essential oils, cosmeceuticals, etc. It is not difficult to find that local brands are rarely seen in high-end cosmetics on the market.' said Sang Jingmin, chairman of the China Beauty Expo., Ltd. Although the market share of local brands has increased year by year, compared with developed countries, the market share of domestic brands in my country is still very low, and there is still room for improvement in the future.

Especially from the Lotion Dispenser Pump Manufacturers of developed countries, most countries are dominated by local companies, and the largest local companies account for 15%-25% of the domestic cosmetics market.' Domestic local cosmetics companies have the natural advantage of being close to the needs of domestic consumers. Now when we turn on TV and mobile phones, we will find that there are endless cosmetic advertisements. Nowadays, the popular variety shows are even more expensive by some makeup brands to monopolize the naming rights. But I have to admit that the shortcomings of local cosmetics are research and development.