In present days of business scenario, online businesses become more popular and expanding worldwide with big sales volume rather than physical businesses. These online stores or online businesses have been created by using various eCommerce frameworks and software. These frameworks and software play a vital role in enhancing the look and feel of the website with their robust structure, features, and functionalities. There are so many eCommerce frameworks available for web developers, among all of them Magento has become the top choice between website developers. Due to its incredible flexibility, scalability, efficiency and customizable features it can be easily used for online stores, creating an eCommerce website more attractive to customers and sellers. 

With these below mentioned points you can find out the explanation of some great features available in Magento development:

Cost-Efficient and Open Source: Magento needs very little effort to set-up and its running cost is also very low. At the initial stage, there is need of set-up costs that includes domain registration, hosting, custom theme development and extensions costs, and the ROI is very high in comparison to the set up costing. The source code is always freely available to the developers, they can download it any time. Because of its open source software, people continue to evolve and develop its new feature and also can use same OSL license for Magento. Magento always maintains a high level of quality because its open-source software is lesser down the business costs.

Effective and Easy for Customer Interaction: For Magento development services you can hire Magento developer from a trustworthy Magento development company. With Magento you can easily perform tasks like customer interaction and customer services. Magento developers helps you to retain great customer satisfaction by providing you guidance on Magento’s important features like account creation, customized form, different language options and currency conversion.

Magento is User-Friendly: Magento is widely used for providing user friendly eCommerce solution to the customers. Vendors and consumers can easily create their collections like add to cart, add product images, add review of products, manage inventory, orders, and delivery & also can set different payment methods.

Magento is SEO Friendly: We can easily optimize any website for SEO, which is created in Magento because it is perfectly SEO friendly. We can also include Google Analytics for the analysis of web traffic and also it is used to find out the customers or users behavior for the website. Magento’s reporting part is also flexible

Marketing and Promotional tools: Magento consists of various great marketing and promotional features like Up Sell and Cross Sell to increase the value of orders. Including this, it has flexible pricing options, this helps in generating good amount of leads.

Themes and Add-ons: Many themes are easily available online in Magento for web development. These themes and add-ons can be easily installed without any hassle. So, Magento is much less complex than other CMS for eCommerce solutions.

Magento is trusted by the world's leading brands for eCommerce development, more than 1Lakh vendors or merchants are using it. Business owners are using it for creating small, medium and large scale online stores. As Magento can be constantly updated and upgraded, it offers so many tools and features that help websites in becoming attractive, noticeable and frequently growing in online business. These are all the main reasons for increasing the preference of Magento for eCommerce web development.

For offshore Magento development services contact one of the finest and expert Magento development companies; Mobiweb Technologies. For enquiry mail at info@mobiwebtech.com

E-commerce is evidently gigantic, with online investing hitting $5 billion in a single day on Dark Friday 2017, and 96% of Americans making online buys routinely. 80% of them have shopped online within the past month alone, and millennials presently do the lion's share of their online shopping.

As a general run the show, we are able characterize an e-commerce stage as any sort of site program that permits you to offer items to clients by means of the Web. Most e-commerce stages work so also to substance administration frameworks (CMSs) like WordPress, empowering site proprietors to include and alter items and categories and to track deals from the website’s dashboard.

Now that we have that definition of an e-commerce stage in mind, we are able split on with taking a see at fair a number of of the nuts and bolts that you’ll got to know some time recently you get begun with e-commerce. Let’s go ahead.

Types of E-commerce Platforms

Because e-commerce is such a lucrative industry, there’s no shortage of providers out there who can help you make money selling products online. The real challenge is identifying which platform is the best solution for you. Just a few of the most common e-commerce platforms include:

Magento

Magento is one of the most popular e-commerce platforms, with a grip on 11% of the market. It’s famous for a good reason – thanks to the proliferation of themes, it’s easy for you to design a professional-looking store in minutes.

By the way, if you are interesting in Magento I highly recommended for you this custom magento development company .

WooCommerce

This solution is Magneto’s big competitor, and while it is a little younger, it’s quickly established a solid reputation. It’s a particularly popular choice for people who want a fast solution that doesn’t put the server under too much strain.

Zen Cart

This solution is built with MySQL and PHP, languages that most developers are already familiar with. There’s also a massive library of third-party plugins that you can tap into for added functionality.

osCommerce

This one is one of the most accessible solutions for you to get started with. It’s most notable for its large community including its huge support forum and the full availability of third-party themes and plugins.

Search engines like Google are dominating the digital vendors. A huge number of individuals rely on SERPs (search engine result pages) to perform various activities like purchasing, booking tickets, to find the best doctor, etc.

An eruption in the usage of mobile technology accompanied by an easily accessible internet network have added to such dependence on search engines. Now anyone can simply open a browser and look for required services.

If we take an example of Google, it is a great source of web traffic in itself. While optimizing and accelerating your Magento site’s ranking on its SERPs, you can easily make greater ROIs. Every expert Magento development agency that we hire to build our store online, plays a vital role in its search engine optimization.

However, there always remains a room for enhancements and accelerating SERPs on different search engines. In this, I am going to discuss those. Let us have a look below:

Using Nofollow Link

A website contains several pages like my account, contact page, etc. And, not every web page you would wish to index on search engines. It calls for the need of nofollow link for those types of pages that you don’t want to index.

Make sure you add entries to your robot.txt file and robot setting is further indexed.

Utilize Sitemaps

To define, sitemaps contain the information of website content to help search engine crawlers and users to navigate through your website. Using sitemaps ameliorates the way your Magento store is indexed.

It is primarily designed to locate those pages that might be unnoticed by the search engines. You can configure a sitemap to index all images and pages of your Magento site.

Avoid Default Descriptions

Every web page of your Magento store should contain a unique description. And, you need to make sure that each of the descriptions gets indexed.

Go for Custom Web Development

Custom Magento development is always beneficial. This is due to the reason that we incorporate the solutions that cater to our specific niche.

Exploring and analyzing your target audience niche and its preferences always help you to build a store that outperforms.

Choosing a default website structure and amending it for your preferences will consume more time and cost you on higher sides.

Fix Page Load Times

Page load times of your Magento website impact its overall ranking on SERPs. On average, the ideal load time is around 3 seconds or less. Therefore, you need to make sure your Magento website is not taking more time to load.

Start with testing page load times of your website with various free to use online tools available like GTmetrix. You simply insert your website URL, and it will provide you with a detailed analysis on page load times along with areas of improvement.

Go for Magento 2.x

To get the best of Magento software, you are recommended to update from Magento 1.X to Magento 2.X (if not updated yet). As Magento officials have declared to stop supporting Magento 1.X version from 2020.

Adding to this, opt for the latest version of Magento 2.X. With every new release of Magento software, both retailers, as well as developers, will experience the best world-class SEO support features to conflict the industry competition. Apart from SEO enhancements, you will get different benefits like bug resolutions, and other important areas covered with every latest version of the Magento eCommerce platform.

TO SUMMARIZE

Every second billion searches are being carried out over different search engines like Google or any other. That very second if you have not indexed your Magento store, your business is likely to miss out on 100s of users, if not 1000s.

Are you looking to increase revenues, site visitors and conversions? In recent years, Magento is a necessity in today’s e-commerce marketplace. There are a number of Magento SEO tips to improve rankings and drive more traffic from search engines.

If you're sure to avoid the common Magento SEO issues and by attracting new customers and making them converts into paying customers for a long period of time again and again, follow our Magento-specific SEO tips below, you'll be one step closer to enhance ranking and traffic to your Magento website.

Did I miss out on anything? Watch Also: SEO Or PPC - Which One Should You Do for Your Online Print Business?

This article takes an effort to explain the outstanding capabilities brought by Magento’s latest 2.0 version and how it can help in developing an eCommerce site as per the current standards of the online industry.

When it’s about developing an eCommerce site, you have plenty of options.  However, if you are looking for a platform that is not just reliable and easy-to-use, but also gives scope for customisations to a great extent. And without a doubt, Magento reigns out of the lot. It’s not just a powerful, secure, scalable but an all-around performer in bringing an eCommerce idea into a reality. Compared to any other platforms, Magento development has more potentiality because of its extensive developer tools, inherent features, extensions and over-the-top store architect. If you go deep into the trending statistics of the eCommerce sector, you could easily know about the significant share of Magento among other platforms after the successful releases of Magento 2.x versions.

Here are the reasons behind such widespread acceptance of eCommerce development with Magento 2.0 by businesses.

Interactive and intuitive themes

Well, that’s true. There are lots better in themes in Magento 2.0, that will help the businesses to get ahead with a store that rightly fits with their business ideas and products niche. Who does not love beautiful looking websites? We all do and the buyers coming to your site do too. So, at the very first stance, try making your site gorgeous to look at with excellent colour combination, design variety and receptive images so that most eyes get stuck at it.  

Out-of-the-box performances

Buyers are simply not going to buy anything if they have to wait longer for products to load and to move to other pages. Magento 2.0 well takes care of the speed aspect of your site, making it load at least 30-50% faster than other sites. The query performance speeds up quite much with it helping shoppers to have smoothest browsing experience.

Provides a Checkout method that people love  

Magento 2.0 comes with a very much updated check-out process. While the idea is to make it easier for every buyer to add products, finalise an order and make payments, the best thing is that the retailers can customise their checkout. They can choose to include only fewer steps, activate guest checkout option and many other options for increasing the conversions.

Enhanced analytics and reporting

Yes, Magento 2 gives retailers the impeccable tools for website performance analysis like Google Analytics and Google Tag Manager. These inherent tools allow the store owners to know from time to time how their store is performing.

Helps to build a store with multi-language and multi-currency support

Magento 2.0 helps to develop a site that any customer accustomed to any language and belonging to any region of the world can understand the site and place orders. Magento 2.0’s support for multiple currencies helps retailers to sell in any part of the world by considering the tax regulations and other monetary standards.

Admin interface that’s simplest to use

Lastly, Magento 2.0 gives eCommerce merchants the comfort and flexibility to run and administer their store. Its new admin interface quite updated than that of version 1.0 with options of customising the business panel. They can customise dashboards in a way that will help easily manage orders, customer data, customer queries and products stocks.

The world today cannot be imagined without eCommerce. With millions of online store trailing, you need to be different and standalone. And Magento 2.0 is the key to it! With lots of major improvements and out-of-the-box functionalities, it is definitely going to make your site most captivating and easiest to manage.

Johan Smith is a highly experienced Magento developer in Sydney, at GetAProgrammer, a renowned web development company offering top-notch Magento development services to small and big retail businesses around the world.   Want to build a site with Magento or upgrade an old site to Magento 2.0? GetAProgrammer’s Magento developers team can help you!