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E-commerce is evidently gigantic, with online investing hitting $5 billion in a single day on Dark Friday 2017, and 96% of Americans making online buys routinely. 80% of them have shopped online within the past month alone, and millennials presently do the lion's share of their online shopping.

As a general run the show, we are able characterize an e-commerce stage as any sort of site program that permits you to offer items to clients by means of the Web. Most e-commerce stages work so also to substance administration frameworks (CMSs) like WordPress, empowering site proprietors to include and alter items and categories and to track deals from the website’s dashboard.

Now that we have that definition of an e-commerce stage in mind, we are able split on with taking a see at fair a number of of the nuts and bolts that you’ll got to know some time recently you get begun with e-commerce. Let’s go ahead.

Types of E-commerce Platforms

Because e-commerce is such a lucrative industry, there’s no shortage of providers out there who can help you make money selling products online. The real challenge is identifying which platform is the best solution for you. Just a few of the most common e-commerce platforms include:

Magento

Magento is one of the most popular e-commerce platforms, with a grip on 11% of the market. It’s famous for a good reason – thanks to the proliferation of themes, it’s easy for you to design a professional-looking store in minutes.

By the way, if you are interesting in Magento I highly recommended for you this custom magento development company .

WooCommerce

This solution is Magneto’s big competitor, and while it is a little younger, it’s quickly established a solid reputation. It’s a particularly popular choice for people who want a fast solution that doesn’t put the server under too much strain.

Zen Cart

This solution is built with MySQL and PHP, languages that most developers are already familiar with. There’s also a massive library of third-party plugins that you can tap into for added functionality.

osCommerce

This one is one of the most accessible solutions for you to get started with. It’s most notable for its large community including its huge support forum and the full availability of third-party themes and plugins.

Search engines like Google are dominating the digital vendors. A huge number of individuals rely on SERPs (search engine result pages) to perform various activities like purchasing, booking tickets, to find the best doctor, etc.

An eruption in the usage of mobile technology accompanied by an easily accessible internet network have added to such dependence on search engines. Now anyone can simply open a browser and look for required services.

If we take an example of Google, it is a great source of web traffic in itself. While optimizing and accelerating your Magento site’s ranking on its SERPs, you can easily make greater ROIs. Every expert Magento development agency that we hire to build our store online, plays a vital role in its search engine optimization.

However, there always remains a room for enhancements and accelerating SERPs on different search engines. In this, I am going to discuss those. Let us have a look below:

Using Nofollow Link

A website contains several pages like my account, contact page, etc. And, not every web page you would wish to index on search engines. It calls for the need of nofollow link for those types of pages that you don’t want to index.

Make sure you add entries to your robot.txt file and robot setting is further indexed.

Utilize Sitemaps

To define, sitemaps contain the information of website content to help search engine crawlers and users to navigate through your website. Using sitemaps ameliorates the way your Magento store is indexed.

It is primarily designed to locate those pages that might be unnoticed by the search engines. You can configure a sitemap to index all images and pages of your Magento site.

Avoid Default Descriptions

Every web page of your Magento store should contain a unique description. And, you need to make sure that each of the descriptions gets indexed.

Go for Custom Web Development

Custom Magento development is always beneficial. This is due to the reason that we incorporate the solutions that cater to our specific niche.

Exploring and analyzing your target audience niche and its preferences always help you to build a store that outperforms.

Choosing a default website structure and amending it for your preferences will consume more time and cost you on higher sides.

Fix Page Load Times

Page load times of your Magento website impact its overall ranking on SERPs. On average, the ideal load time is around 3 seconds or less. Therefore, you need to make sure your Magento website is not taking more time to load.

Start with testing page load times of your website with various free to use online tools available like GTmetrix. You simply insert your website URL, and it will provide you with a detailed analysis on page load times along with areas of improvement.

Go for Magento 2.x

To get the best of Magento software, you are recommended to update from Magento 1.X to Magento 2.X (if not updated yet). As Magento officials have declared to stop supporting Magento 1.X version from 2020.

Adding to this, opt for the latest version of Magento 2.X. With every new release of Magento software, both retailers, as well as developers, will experience the best world-class SEO support features to conflict the industry competition. Apart from SEO enhancements, you will get different benefits like bug resolutions, and other important areas covered with every latest version of the Magento eCommerce platform.

TO SUMMARIZE

Every second billion searches are being carried out over different search engines like Google or any other. That very second if you have not indexed your Magento store, your business is likely to miss out on 100s of users, if not 1000s.

Custom Magento Development is considered when you work with a Magento designer and programmer and come up with a ecommerce store designed for any company. Custom web development is a new concept of developing ecommerce stores where the specialists use the structures as per the accessible platforms, frameworks or tools. At Seasia Infotech, we are specialized in best Custom Magento Development solutions for our clients since many years. Talk to our Magento experts and discuss your Magento store requirements and we will implement our strategy to boost your store to the next level.