360Quadrants has released a quadrant on the best marketing automation software to help businesses make quicker and more informed decisions. Ranking Quadrants are generated post an analysis of companies (product portfolios and business strategies) and will be updated every three months based on market and regional analyses and developments in the marketing automation software industry. 360Quadrants conducts an in-depth SWOT analysis, which helps service providers learn about new opportunities and areas where they lag behind their peers. It also helps clients choose the most appropriate vendor for their requirements.

Marketing automation software is the high-tech platform that helps in optimally managing all marketing-related processes along with marketing campaigns across various channels. By using this software, it becomes possible for users to target leads with auto generated emails and messages that are relevant to them. The main aim of marketing automation software is to work along with marketing strategies and manage leads throughout so that they are converted into customers.

Reduces Staffing Expenses – Marketing Automation solution helps in setting up lead nurturing and marketing campaigns that are automatically activated based on specific criteria. Post creating these automated campaigns, businesses might be sending out thousands of customized emails each day on autopilot.

Read More Detailed Report on Marketing Automation Software, Here@ https://www.360quadrants.com/press-release/360quadrants-releases-list-of-best-marketing-automation-software-companies-of-2020

Track Contacts – This software offers a consolidated platform that helps organizations in tracking multiple customers on various channels easily. It also allows businesses to understand and monitor their potential customers’ web activities and buying behavior; record and answer to all communication channels.

Monitor Omni Channels -The Marketing Automation solution, helps in monitoring all the channels used to communicate with the potential buyers and existing customers. From emails to social media, businesses can get thorough information on which customer did what and where in minutes.

Lead Nurturing – Marketing automation solutions, simplifies, and automates the whole process of lead nurturing. Organizations can easily clip prospects’ and leads’ data from several social media channels and add them directly. Businesses can also automate lead classification by using lead scoring and send customized emails using email automation.

Detailed Profiles – Marketing Automation solution helps enterprises in creating detailed customer profiles with the help of email open rates, web behavior, and replies. Several communication channels also help in collecting new information about customers and after assessing this data, companies can add more points in their customer profiles.

Increasing Average Order Value – Automated product suggestions are one of the most revenue-enhancing features in marketing automation solutions. Customized product suggestions are an efficient way to cross-sell and upsell products across emails and websites. They trigger conversions and invite the customer to spend more in every transaction, growing the average order value.

Customer Retention – For a business to consistently grow, there has to be a balance amongst customer acquisition and retention. While the possibility of gaining new customers is an exciting one, it is also expensive to preserve current customers. One great use of marketing automation in preserving current customers is marketing intelligence. It offers pertinent insights into customer intent. With this data, most businesses can “foresee” customer needs and decisions, allowing them to act accordingly without wasting time.

Source : https://www.360quadrants.com/software/marketing-automation

Marketing Automation Software is a highly advanced software that enables marketing teams to get leads and convert them through the sales funnel. The software also helps analyze buyer behavior, along with detailed data on how the marketing campaign is performing as well as its ROI. The marketing automation software helps in setting automatic workflows that save time and ensures that users engage the required channels.

It also gathers all user-related information, converts it into valuable data, and helps design impactful marketing campaigns. Marketing automation software is capable of efficiently engaging users in real-time so that they can be added to the sales funnel. It leverages user data and enables personalized communication to build long-lasting customer relationships.

Tips To Select Best Marketing Automation Software

Marketing automation software is available in different types and sizes, as every organization has different requirements. The software that is selected also needs to grow along with the organization, which is challenging. To select the best marketing automation software platform for your organization, you need to consider several factors. Hence, having a checklist handy is always helpful. Given below is a quick checklist that you can go through for selecting the best platform for your organization.

Is the software powerful?

For this, it is important to understand the strength of marketing automation software. This can be decided based on the features it offers. These features could be automated emails, social media integration, digitals ads, landing pages, SEO, lead capturing &nurturing, interaction with users, and many others.

Is the software user-friendly?

As the software is loaded with features, it is important to understand how easy it is to understand those features and use them. Hence, understanding its ease of use and the training required to use it is an important factor.

Is the software customizable?

Every business has different needs for different industries that they work with. Hence, understanding if the software is customizable and if it can create templates and other workflows based on specific tasks is a key factor to consider.

Suggested Read: Best Marketing Automation Software Vendors 2020 and Benefits

Marketing Automation Software is one of the superior software that has a high demand. The software is implemented in every other industry. It has the ability to manage marketing campaigns and converting leads into sales. Organizations use this software for optimizing their marketing processes and analyzing customer behavior to help enhance customer relationships and satisfaction. The software has the best features such as email-marketing, forms and landing pages, lead management, lead nurturing, lead scoring, campaign management, and CRM integration.

Various vendors offer marketing automation software and lead the market with their innovative products and strategies. Here is a list of the best marketing automation software designed for small businesses:

HubSpot

HubSpot is one of the top players in offering marketing automation software. The marketing automation software offered by HubSpot is known as HubSpot Marketing Hub. This software enables powerful and integrated workflows. The major features of this software includes lead nurturing and email campaigns, Simple way of visualizing, customizing and personalizing workflow, automation of tasks like publishing relevant blogs, landing pages, analytics, SEO and many more such advanced features.

Ontraport

Ontraport is the provider of powerful marketing automation software. The software is widely used by many small businesses and startups. The major features of this software include collection of customers’ data and segmentation of customers, personalized emails, campaign management, integration of communication channels, lead tracking, and many more such functionalities that are helpful for managing all marketing related tasks.

ActiveCampaign

ActiveCampaign is one of the leading marketing automation software. It is cloud-based software that offers high customer experience with its advanced customer oriented features. The major features of this software include website tracking, event tracking, goal tracking, automation map, and customer attribution for lead tracking.

Keap

Keap, known as InfusionSoft earlier is one of the most well known marketing automation software used by small businesses. It is a comprehensive solution for managing all the marketing tasks efficiently. The major features of this software include client management, email marketing, personalized messages, reminders for client responses, user-friendly user-interface, integrations and many more such ultimate features.

For getting more details about Marketing Automation Software, Click Here

Marketing Automation refers to the automated management of all kinds of marketing tasks. The software offers capabilities in lead management, campaign management, customer relationship management, workflow management, social media management, and various other such tasks that marketers perform. The software not only optimally manages all tasks but also ensures that productivity is increased along with increase in ROI. Implementing marketing automation software in organizations can save time, money, as well as efforts for organizations.

[Text Box]Automation of any task in the organization is one of the most required advancements. Considering the fact that there is increasing automation in almost every department of an organization, it could be possible to consider that automation could completely replace human jobs. Of all departments, marketing is one of the most crucial departments for any business. It is the key department driving business revenue. Marketing Automation software plays an important role in the automation of daily recurring marketing tasks. However, can marketing automation replace marketers?

Even though automation plays an important role in a company’s growth, it is not possible to replace marketers completely. Even though marketing automation has the ability to automate all kinds of marketing tasks, it is not an intelligent system that can completely handle all marketing related queries without human management. It is not possible for software to handle tasks creatively in a way that humans do.

Artificial Intelligence is one of the intelligent solutions that is trending in marketing automation software. Nevertheless, there are some limitations in AI–based marketing automation software as well. Let us first see how AI–based marketing automation software can bring a change in the way marketing tasks are handled. These trending advancements can help organizations to make better decisions quickly. AI and machine learning also have the ability to understand customer buying behavior by collecting and analyzing customer data. Such systems can send personalized emails and SMSs to customers based on their requirements and streamline marketing processes.

In this case, marketers will still be required to monitor all the working of this software. They will play an important role in selecting the exact required data from the significant amount of information collected by the software. Marketers will be required to finalize the strategies needed for marketing. Even though predictive analytics can take charge of mathematical calculations, interpretation of data will be undertaken by marketers. It is very clear that marketing automation software is just a robotic software that is programmed by human beings. Therefore, there will be a need for marketers to understand the market, design compelling content, and form marketing strategies.

To sum up, automation is a boon for marketers. It automates all recurring tasks that can be monotonous and ensures that all marketing operations are carried out effortlessly. Automation saves time and energy for marketers so that they can concentrate on other creative tasks that will help organizations to generate higher revenue. It is clear that marketing automation software and marketers work together so that businesses benefit.

Suggested Read: Best Marketing Automation Software Vendors 2020 and Benefits

Marketing Automation Software is a key component of marketing automation tools that enable companies to automate their marketing related activities such as email marketing, social media, direct mail, lead generation, digital advertising, and other such activities. Marketing automation products can help streamline marketing workflows and measures the outcomes of the entire marketing campaign across segments and channels. Marketing automation software can often integrate with CRM software, CMS tools, social media management software, and account-based orchestration platforms.

Top Ten Vendors of Marketing Automation Software include –

1. HubSpot– Hubspot is a free, easy-to-use leading growth platform that allows mid-market companies to transform every element of their inbound marketing efforts including social media marketing, blogging and marketing automation and analytics. Hubspot includes sales pipeline management to help to keep track of real-time updates, schedules meetings and client calls and develop leads with effective contact management and chatbots.
2. ActiveCampaign – ActiveCampaignhelps growing businesses to transform the customer engagements by meaningfully empowering business process automation through lead generation and managing customers at every stage of the buying journey. The platform allows businesses to connect and to communicate with their customers through personalized and intelligence-driven messages across the channels.
3. Mailchimp All-in-One Marketing Platform – Mailchimp’s all-in-one Marketing Platform provides user-friendly and AI-powered tools to help small businesses grow faster. Mailchimp helps to create targeted ad campaigns, send marketing emails, automated messages and send postcards, build landing pages, alleviate reporting and analytics, and sell online, etc.
4. Klaviyo – Klaviyois centralized and cloud-based marketing automation platform developed for eCommerce and web businesses. Klaviyoplatform offers more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. Klaviyo helps marketers to target, monitor and optimize marketing campaigns to maximize their sales quickly.
5. SharpSpring– SharpSpringis an open marketing automation platform that delivers behavior-based email marketing, dynamic forms, native or 3rd party CRM integration, social media management, landing page and blog builders, universal CMS compatibility, and integration with many applications.
6. Marketo– Marketo is the leading engagement platform that helps marketing teams deliver exceptional services to customers at every stage of their sales journey. Marketo can help companies add customer data, content, automation and analytics in order to provide more personalized and measurable outcomes.
7. RD Station – RD Station is a marketing automation platform that manages and automates digital marketing strategy for medium-sized and small businesses. This helps to attract more traffic, convert this traffic into business opportunities and drive more sales.
8. Omnisend – Omnisend is an omnichannel marketing automation platform that helps to boost digital marketing effectiveness by offering more channels such as email, SMS, push notifications, Facebook Messenger, WhatsApp etc. Omnisend is a complete and all-in-one solution that provides an advanced automation workflow, customer segmentation features and a multitude of channels to reach customers via many channels.
9. Pardot – Pardot is a B2B marketing automation platform developed by Salesforce to empower marketing and sales teams to accelerate pipeline, generate leads, close more deals, drive revenue, and maximize return on investment. Pardot helps the companies in lead nurturing and lead scoring, CRM integration, email marketing, shorten the sales cycle and track and monitoring ROI.
10. GetResponse – GetResponse is a comprehensive marketing software platform that helps businesses to create permission-based mailing lists, maximize conversion ratios and increase sales traffic to websites. GetResponse’s intuitive user interface can make adaptability easy and allow for simple and seamless implementation.

Other vendors of Marketing Automation Software are Oracle Corporation, Acoustic, SAS Institute Inc, Act-On, ClickDimensions, Keap (formerly Infusionsoft), OnTraport, Leadsquared Marketing Automation, Sendinblue, Simply cast, Autopilot, Cordial, Dotdigital Engagement Cloud, Drip, ExponeaGamooga, Iterable, Kizen, ManyChat, Mautic, MoEngage, Nurture, Resulticks, Sailthru and WebEngage.