Global Market Insights, Inc. has added a new report on Matcha Market that provides a comprehensive review of this industry with respect to the driving forces influencing the market size. Comprising the current and future trends defining the dynamics of this industry vertical, this report also incorporates the regional landscape of market in tandem with its competitive terrain.

Matcha Market will exceed USD 4.5 Billion by 2024; according to a new research report. Growing health awareness and consumer inclination towards organic products would drive global Matcha Market. For producing matcha, tea leaves are shade grown & unfermented in order increase chlorophyll content, amino acids to cure high blood pressure, and obesity. It is incorporated in food and beverages to increase their nutritional content as well as to innovate new products.

Product demand from food application would surpass over USD 480 million by 2024. It is widely used in bakery and confectionery products including cookies, cakes, chocolates, ice-creams, and dietary supplements owing to its unique taste & flavor. Presence of epigallocatechin gallate in the product helps to boost metabolism, detoxifies body, elevates consciousness by calming the entire body system and provides essential vitamins & minerals hence, propelling market demand.

Organic Matcha green tea powder is stone ground and undergoes an extensive preparation process. It involves harvesting while the leaves are still young, then drying through either pan-fried Chinese method or steaming using Japanese technique. Tea leaves are then grounded consuming the entire leaf thus providing a stimulating effect. It can be mixed with lattes and smoothies thus boosting product growth.

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Global market share is highly competitive and moderately fragmented with key industry participants including ITO EN, Aoi Tea Company, Encha, Vivid Vitality, AIYA, and Ippodo Tea. Companies are investing heavily in R&D activities to develop new products, capture higher market share and retain their existing consumer base.

Manufacturers are expanding their regional presence in Japan and China to make sourcing easy for raw material. Companies are launching campaigns to get consumer engagement in their product by organizing workshops and seminars for its health benefits. Recently Starbucks launched new beverages incorporating it to increase their nutrient content. Kwality Walls has launched matcha ice-creams to cater demands of health-conscious consumers.

Matcha tea powder is cultivated in China and Japan. It is made through shade grown tea leaves containing vitamins, EGCG, and essential nutrients to keep mind alert, calm, and boosts metabolism. It comprises of unique, potent class of antioxidant identified as catechins. The product demand is driven mainly for its health benefits of flushing out toxins from body. The product is expensive due to its production process. Stringent government regulation, premium hand plucking process, and large-scale grinding process contributes in making it a premium product.

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Global Matcha Market share is highly competitive and fragmented with key manufacturers including ITO EN, AIYA, Aoi Tea Company, Vivid Vitality, Ippodo Tea and Encha. Companies focus on expanding their marketing network by developing channel strategies through partnership, mergers & acquisition. Growing investment in R&D by companies for product development also strengthens market penetrability. High technological innovation in product & manufacturing technology should propel industry size.

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