“The global mobile application market size is expected to grow at a CAGR of 19.2% to reach $311,249 million by 2023”. This shows that how far we’ve come and help mobile app development companies to paint a picturesque image of where we’re going and the mobile app trends we’ll all likely be embracing in the not-too-distant-future. 

The mobile app design and development market gain huge recognition at a global level as apps become the basic need of anyone. 

With the increasing demand for mobile applications, businesses are utilizing apps for gaining a larger customer base and enhancing user satisfaction. And to place their apps at the top places, companies are spending a huge amount on ASO. Based on market players, App Store consumer spending is expected to surpass $122 billion in 2019. To put that into perspective, that’s approximate twice the size of the global box office market for major feature films.

What is App Store Optimization (ASO)? 

App Store Optimization (ASO) is the process of improving the visibility of a mobile app within an Apple App Store & Google Play. It’s like SEO, focus on high rankings and click-through rate (CTR).  Additionally, app store optimization also helps in increasing the conversion of app store impressions into downloads. 

Popular Brands that uses App Store Optimization

• YouTube
• Instagram
• Snapchat
• Facebook
• Netflix
• Google Maps
• Gmail
• Spotify Music
• Amazon
• Uber
• TikTok
• Twitter

Key ASO Factors

The main factors of App Store Optimization are:

On-metadata factors

On-metadata factors include:

• App Name / Title, Subtitle
• Keywords, Headings
• Short & Long Description
• URL 
• Icon 
• App’s Screenshots
• Feature Graphic 
• Video and App Size

Off-metadata factors 

Off-metadata factors include: 

• Volume & velocity of installs
• Volume of ratings and reviews and the average rating

What are the benefits of ASO?

There are various factors of ASO, the main once are:

• Improve your Visibility 
• Attract Relevant Users
• Increase Organic Downloads
• Cut User Acquisition Costs
• Increase Revenue and Conversion Rate
• Grow User Base Worldwide

How the App Store Optimization Work?

For mobile app ASO, mobile application development companies follow the following steps: 

Title

Whether it’s SEO or ASO, content is king. Therefore, it is mandatory to write a title that describes your app moto clearly with meaningful keywords

Description

Write a clear and concise app description for your app. The description must tell the user what the app offers within a limit of 4,000 characters.

Keywords

Keywords are the backbone of App Store Optimization (ASO) and, therefore, must be chosen carefully. Include keywords in all possible sections to increase your search results. 

Icon 

Brand identity plays an important role in the success of an app. So select your logo and icons carefully that can fit in the mind of an audience. 

Screenshot of the application 

Add screenshots of your app so choose well what you want to show to prospective buyers is critical: the difference between the users an app download or skip to the next.

Category

In ASO, app categories help users discover new apps that fit their requirements. Categories are displayed as a list in the Apple App Store and the Google Play Store, users can find out top apps by tapping on any category.

Video of the app

According to AdColony study, “93% of top-tier advertisers said that video ads were one of the most effective ad formats for them”. 

Add an exciting app preview video that explains all your app’s features so it can draw the attention of users so they can tab the play button.

Ratings

App Store and Google Play Store, both use app reviews and app store ratings in their app store search ranking algorithms.  This helps new users build trust in registered apps.

Comments 

Users comment on the application enhance the ASO positioning of an app and it also helps mobile app developers to realize the strengths and weaknesses of the app and provide an opportunity to correct errors if any.

Downloads

This is an ascertaining factor in the app stores. Downloads affect app ranking which is very important for apps to be successful in the app market. Don’t try to fool the search engine by downloading from robots, spam, etc. it will affect the ranking negatively.

Link Building  

Just like website link building, app link building also plays an important role in enhancing app visibility. It is good to build a link on a site with high traffic. 

Conclusion

App store optimization strategies can make or break your app in front of users' eyes so choose wisely all plans to promote your app in the App Store and Play store.

5G is all set to intensify connectivity across networks which is very important for number of electronic devices to generate data in real-time. The growth in the 5G-enabled services for the different industries has made it possible for mobile app developers to look out of the box. 

According to the research, “5G is expected to hit the market by 2020 and by 2021, the number of 5G connections is predicted to reach between 20 million and 100 million around 2.3 billion U.S. dollars spendings”.

With the increasing demand for data traffic, 5G aims to speed up data communication nearly three times compared to 4G/LTE to enhance IoT application development for mobile broadband services.

5G is also expected to advance the automotive industry with IoT-centric functionalities, for example, self-driving cars. It also easily streaming high-definition media in densely populated areas.

Who Benefits From 5G?

With 5G embedded solutions, people will be able to download heavy content with better graphics in just a few seconds. However, the use of a 5G network will go beyond the delivery of services on personal mobile devices. It is expected to form the backbone of emerging technologies such as the Internet of Things and Machine Learning. 

5G supports a much larger range of mobile apps and services, including driverless cars, telesurgery, and real-time data analytics. The ultra-low latency offered by 5G networks supports real-time access and response to rapidly changing data and makes the technology desirable for such use cases. 

What will be the Economic Impact of 5G Network?

According to the report by telecom gear maker Ericsson, “5G-enabled digitization revenue potential in India will be above $27 billion by 2026”. Its involvement in industries will be massive, bringing about the increased deployment of machine-to-machine (M2M) communications and Internet of Things (IoT) applications. 

With the evolvement of Network technologies, higher bandwidth, faster data analytics, and transmission of data will become easy and will directly impact the economy. Government bodies are also planning to extend the use of wireless technologies across various sectors including educational, health care, agricultural, financial industries.

Categories of 5G Use Cases 

There are three categories of 5G use cases 

• Enhanced mobile broadband (eMBB)
• Ultra-reliable low latency communication (uRLLC)
• Massive machine-type communication (mMTC)

In the upcoming year, 5G networks are expected to empower the mobile app development services and the Internet of Things ecosystem by providing the necessary infrastructure which is needed to provide a sharper, smarter, safer, and more connected world.

5G is really going to transform the digital world and some of the biggest advancements in the digital world have been waiting in the wings because they need 5G to roll out on a mass scale. 

5G communication networks will cultivate the human ecosystem beyond text messages, voice calls, video calls, internet surfing, and mobile application accessing towards making the human environs shrewd. 

Benefits of 5G in Mobile App Development

Mixed Reality

The next big advancement that dependent on the 5G network is a mixed reality. It needed high speed and bandwidth to allow AR and VR to expand. 5G network perfectly suites Mixed reality requirements and facilitate mobile app developers to use their creativity while Mixed Reality app development without any restriction of speed. 

Faster Speed

With the 5G network, data transfer speed is predicted to be about 10 times higher as compared to 4G. That means now app users can send images and videos with significantly faster speed. Through this boundless speed, app developers will also use HD images and videos while mobile app development without any second thought of how users would download it.

Currently, with 4G speed downloading a high-definition movie nearly take about 10 to 15 minutes but with 5G, it will hardly take less than a second.

Shorter Delays

The 5G network will let internet users browse the web, download files, and even stream video at ferocious speeds. Today with 3G and 4G networks, people struggle to download files or watching videos but this will not be a problem with 5G networks. Because of the increased bandwidth, mobile app development companies will also be able to test applications and send real-time data without any delay or glitches.

Increased Connectivity

Cell towers integrated with 5G technology would have the immense capacity as compared to 4G/LTE. That will allow more and more people to communicate with each other at the same time. With this, the number of smart devices will also increase and this will directly swell the mobile app industry. 

Summing Up

The access to 5G is anticipated to expand dramatically in 2020. This lightweight network will bring together two worlds to empower the work process to be more productive by putting information and interactive data right before the users’ eyes. With 5G, we’ll see new emerging technologies will pop up on phones, and on our computer screens. Now it will become a part of everyday life and besides this, it also provides ease-of-operation for future services through network automation. 

Every summer Apple announces a new software update to stun people, this year no difference as expected, the big release iOS 13 encountered in the floor to allure the audience. 

A whole new look of Apple mobile is catchy enough to gather the attention of iPhone users. With iOS 13, iPhone has come up with a bold new look with major updates. Now you can use the apps that you use every day with totally different ways with more new gesture features and emoji’s.  

• Though the reach of iPhone is still untouched with many people but in 2018 Apple sold 46.89 million iPhones worldwide; “217.72 million iPhones were shipped worldwide”. 
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• According to the research, in 2019 nearly 266 million smartphone users estimated in the United States; a major regional market within the industry. 
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• Other mobile manufacturer companies like Huawei, Samsung, and OPPO are giving a tough competition to Apple. Despite this, the iPhone has persistently ranked among the most popular devices in the world since its launch. 
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• Apple offers various electronics product categories which include laptops, smartwatches, iPod, iPad, etc. 

Which iPhones are compatible with iOS 13?

Here’s the full list of devices that can install iOS 13: 

• iPhone 6s
• iPhone 6s Plus
• iPhone SE
• iPhone 7
• iPhone 7 Plus
• iPhone 8
• iPhone 8 Plus
• iPhone X
• iPhone XR
• iPhone XS
• iPhone XS Max
• iPod touch (7th gen)

What’re New Features in iOS 13?

Apple typically launches at least one new version of the iPhone each year, with amazing features. Here are the updated features of new version iOS 13 of iPhone. 

Maps

Apple has updated its Map, now it looks more 3D-like and is loaded with detailed map data. Apple used thousands of LIDAR-equipped cars to gather this data. A new Apple map reveals more detail about the world and helps the user to navigate easily in an unknown city and county. 

Currently, the iPhone map is pretty limited, not available in London or in New York. Even in San Francisco, its release wasn’t purely reliable. Other than these, the new Apple map has an ability to share your estimated time of arrival when using directions to navigate to a location.

Only you need to tap the “Share ETA” bottom of the navigation view, and it’ll continuously share your live ETA until you get there. Today iPhone mobile application developers are also started integrating this 3D Map while developing iOS mobile apps.

Memoji and Messages

Apple has added new Memoji options in its iOS 13 version, along with three new Animoji: Cow, Mouse, and Octopus. Now, iPhone users can make Memoji by their own with new hairstyles, headwear, makeup, and piercings and can use them in Messages, Mail, and more. 

Siri has also changed its voice, now its voice sounds much more natural, and the user will find a new Suggested Automations feature for personalized shortcuts. In Apple new version iOS 13, Siri supports Live Radio, and the personal assistant can access stations from iHeartRadio, radio.com, and TuneIn. CarPlay in iOS 13 has been modernized with a new Dashboard view for music, maps, and more, a new Calendar app, and Siri support for third-party navigation and audio apps.

Privacy and Security

Privacy and security have been the main concern of every mobile users and Apple somehow stand in users expectations. But recent news of data leakage from Apple left them in the circle of doubt. To regain the user’s trust, Apple has raised its standard of security and allow users to Sign in their account without sharing their email address with an app or service that uses Sign In with Apple.

Apple has even created a “Hide My Email” feature to create a unique single-use email address that forwards real email address but doesn’t reveal that email address to third-party apps or services. Even camera storage has designed around security and privacy.

Portrait Lighting Control

iOS 13 allows users to create their personalized look by changing the intensity of light in Portrait Lighting. It has also some beautiful monochromatic effects that can intensify user’s photos with Portrait mode.

Therefore mobile app development companies are started availing this feature while designing a mobile app for a curated view of user’s best moments of every day, month and year.

Powerful Video Editing

iOS 13 is going to offer more amazing features for power video editing. Its new tools let users to control any adjustment or filter to fine‑tune their photos. Important camera features, enable users to change the intensity of light in Portrait Mode, which is something we’ve wanted for a while. Portrait mode is also getting a new monochromatic effect called High‑Key Mono.

Nearly every tool and effect you use on your photos can be used on videos, including rotate, crop and auto-enhance.

Summing Up

Apple iOS 13 version will surely gain recognition just like its previous other versions. Currently, users are facing some issues with this latest version but we are sure that the iOS team is also not sitting blank, they are doing something good to overcome existing deadfall. 

If you want to know more about iOS 13 and iPhone App Development Services, drop your query, we will solve it as soon as possible.