Search Engine Optimization (SEO) is a technique used to improve traffic to a website by acquiring a high-rank position in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo, and others. SEO has two important techniques to improve website position in SERP called  On-Page SEO and Off-Page SEO (Search Engine Optimization).

1. ON Page SEO (On-Page Search Engine Optimization):-

   It refers to all the stuff that we do inside our website such as title, description, content, image, keyword stuffing, internal linking, external linking etc. Overall the on-page technique means structuring or creating your website to be search engine friendly.

2. Off-Page SEO (Off-Page Search Engine Optimization):-

   Off-page SEO will help make your website popularized on the internet, so you can get higher visibility. In on-page techniques, we can get visibility in search engines. But, off-page SEO techniques will improve your website rank in SERP.

3. Technical SEO:-

   Technical SEO is also a basic SEO technique. This is a one-time work that we do in the domain and hosting level. Like installing https for your domain, increasing domain registration period, website overall loading time, robots.txt optimization, proper custom 404 error page, etc.