Organic products are gaining traction of the personal care industry. Market Research Future (MRFR) projects in its recent study that the global organic personal care products market is anticipated to grow steadily over the review period 2017 to 2022. The changing lifestyle of the people, especially in the urban areas, coupled with increasing purchasing power, is expected to favor the expansion of the market in the forthcoming years.

Product safety is the primary driver of the global organic personal care products market. The rising awareness about preservatives and other harmful chemicals used in the personal care products has led to a shift in demand towards organic ingredients. The organic products are priced higher than the traditional ones, but the demand is expected to exhibit a steep rise owing to consumer awareness about the benefits of eco-friendly products. Also, the environmental concerns are projected to support the growth pattern of the organic personal care products market over the next couple of years.

The emphasis is on the development of innovative product lines. Thus, it is poised to offer a wide range of choices to the customers to choose from in the years to come. Availability of different products is expected to boost competition in the organic personal care products market and, thus, accelerate revenue growth. Also, the influx of investments in research & development is prognosticated to drive the expansion of the market in the foreseeable future.

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Market Segmentation:

By type, the global organic personal care products market has been segmented into skin care, hair care, oral care, eye care, cosmetics, and others.

By source, the organic personal care products market has been segmented into oilseeds, fruits extracts, vegetable extracts, essential oils, tea & coffee extracts, edible nut extracts, cocoa extracts, and others.

By distribution channel, the global organic personal care products market has been segmented into supermarkets, pharmacy & drug stores, department stores, direct selling, specialty stores, beauty salons, e-commerce, and others.

By target group, the organic personal care products market has been segmented into infant, teenage, adult, and elderly.

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Competitive Dashboard:

The noted players profiled in this MRFR report are Alticor Inc. (U.S.), Kao Corp. (Japan), Avon Products Inc. (U.S.), L'oréal Group (France), Procter & Gamble Co. (U.S.), Mary Kay Inc. (U.S.), Revlon Inc. (U.K.), Oriflame Cosmetics S.A. (Switzerland), Shiseido Co. Ltd. (Japan), and The Estée Lauder Companies Inc. (U.S.).

Regional Analysis:

By region, the global organic personal care products market has been segmented into North America, Europe, Asia Pacific, and the Rest of the World (RoW). Asia Pacific signifies strong developmental opportunities. The exponentially growing population, coupled with rising per capita income, is projected to drive the proliferation of the organic personal care products market of the region over the assessment period. Also, the favorable regulatory laws of the region are anticipated to attract investments from global leaders, thus, supporting market expansion. North America and Europe are projected to exhibit moderate growth in the upcoming years. Increasing awareness about preservatives such as parabens is likely to catalyze the growth of the regional organic personal care products markets.

Growing and strengthening retail network is expected to be the major driving force for the APAC organic personal care products market. Systematized retailing and promotion and effective branding by suppliers are projected to open new market openings for the organic personal care products market in APAC. Rise in capital investments is the key driver of the retail segment. Increase in number of mergers and acquisitions has resulted in the consolidation of the organic personal care products market in the Western European region.

Women are now careful about the products they use for their baby and are very conscious about the product content and ingredient used, so adding to the demand for organic infant care product has increased immensely in recent years. Major players are investing in e-commerce distribution channel, as consumers become approachable for new product launch and educate them with positive effects of chemical free products. Consumers are now aware of the fact that organic personal care products contain less or no preservatives, such awareness has become a positive driving force in recent years. Hence, the Organic personal care products market is expected to grow at CAGR of 6%.

The emphasis is on the development of innovative product lines. Thus, it is poised to offer a wide range of choices to the customers to choose from in the years to come. Availability of different products is expected to boost competition in the organic personal care products market and, thus, accelerate revenue growth. Also, the influx of investments in research & development is prognosticated to drive the expansion of the market in the foreseeable future.

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By source, the organic personal care products market has been segmented into oilseeds, fruits extracts, vegetable extracts, essential oils, tea & coffee extracts, edible nut extracts, cocoa extracts, and others.

By distribution channel, the global organic personal care products market has been segmented into supermarkets, pharmacy & drug stores, department stores, direct selling, specialty stores, beauty salons, e-commerce, and others.

By type, the global organic personal care products market has been segmented into skin care, hair care, oral care, eye care, cosmetics, and others.

By target group, the organic personal care products market has been segmented into infant, teenage, adult, and elderly.

The noted players profiled in this MRFR report are Alticor Inc. (U.S.), Kao Corp. (Japan), Avon Products Inc. (U.S.), L'oréal Group (France), Procter & Gamble Co. (U.S.), Mary Kay Inc. (U.S.), Revlon Inc. (U.K.), Oriflame Cosmetics S.A. (Switzerland), Shiseido Co. Ltd. (Japan), and The Estée Lauder Companies Inc. (U.S.).

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By region, the global organic personal care products market has been segmented into North America, Europe, Asia Pacific, and the Rest of the World (RoW). Asia Pacific signifies strong developmental opportunities. The exponentially growing population, coupled with rising per capita income, is projected to drive the proliferation of the organic personal care products market of the region over the assessment period. Also, the favorable regulatory laws of the region are anticipated to attract investments from global leaders, thus, supporting market expansion. North America and Europe are projected to exhibit moderate growth in the upcoming years. Increasing awareness about preservatives such as parabens is likely to catalyze the growth of the regional organic personal care products markets.

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The global organic personal care ingredients market attained a value of USD 8.2 billion in 2018. The industry is further expected to grow in the forecast period of 2019-2024 at a CAGR of 5% to reach USD 11 billion by 2024 owing to rising awareness about health.

Properties and Applications

Organic personal care ingredients are extracted from the plants under eco-friendly conditions. They provide antioxidation properties, nourishment to the skin, and UV protection. Their application sectors include skin care, oral care, hair care, and cosmetics, among others. The various types of organic personal care ingredients are:

1. Organic Ingredients
2. Natural Ingredients

Organic personal care ingredients can be further segmented based on product types into:

1. Natural surfactants
2. Emollients
3. Active ingredients
4. Sugar polymers
5. Natural Preservatives
6. Others

The EMR report looks into the regional markets of organic personal care ingredients like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

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18 March 2019

The worldwide organic personal care market generated over USD 8.3 billion in 2014. It is anticipated to grow at around 9 percent CAGR during 2016 to 2024 (forecast period). The market will produce sales worth USD 15.8 billion by 2024. This significant expansion may be ascribed to awareness regarding eco-friendly products that don’t have petrochemicals, parabens, and aluminium salts.

Novel organic products have grown. Also, manufacturers & sellers consider innovative means of ‘demand generation.’ Both these factors can drive market demand in the near future. Organic products are made from plant roots, essential oils, herbs, & flowers coupled with naturally-available emulsifiers, humectants, additives, & surfactants.

This market has greatly evolved across the globe. Sales trainings for ‘consumer education’ regarding superior ‘beauty products’ should propel market revenues. Client awareness about personal health is also likely to add market growth till 2024. Enhanced living standards and increased disposable earnings of the employed ‘middle-class’ populace across developing Asian Pacific nations may propel the market in the forecast period.

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However, discrepancies in ‘feedstock supply’ would hinder the market. Technological advancements and research & developments in processing & cost-efficient manufacturing were the key drivers of organic personal care market in the recent years. Research on developing customized & sophisticated products can open market prospects.

The market is split by products and geographies. Products comprise skin care, hair care, oral care, and others. Skin care led in terms of demand and surpassed USD 2.5 billion in 2013. Hair is estimated to grow at nearly 9.8 percent CAGR during 2014 to 2020. Oral care captured 13 percent shares in 2013 and should undergo high growth. Its shares could be attributed to escalating gum diseases. 

The geographies are Asia Pacific, North America, Europe, and rest of the world. North America reigned in the recent past and has regional prospects in Mexico. Europe and Asia Pacific followed North America and were pushed by customer inclination and advanced products. The worldwide organic personal care market is mainly characterized by product innovations.

Some of its players are L’Oreal; The Body Shop; Aveda Corp.; and Amway. Few companies have introduced ayurvedic substances; like clove, tulsi, lemon, neem, etc.

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Adroit Market Research launched a fresh research study titled, “Global Organic and Natural Personal Care Market Size 2017, Segmentation by Product Type (Skin Care, Hair Care, Cosmetics, Oral Care, Others), By Region (Asia Pacific, Europe, North America, Rest of the World (RoW)), And Forecast From 2018 to 2025”.

The report includes organic personal care market trends and historic and forecast estimates in terms of revenue (USD million). The organic and natural personal care products market report includes categorization on the basis of product type and region. The report further includes organic and natural personal care market size and forecast for each of the aforementioned categories. An in-detail impact of various organic personal care market trends such as drivers, opportunities, and restraints has been covered in the industry outlook section of the study.

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The global organic and natural personal care market is considered to portray a strong rise at 8.3% CAGR during the forecast period. Changing consumer perception regarding synthetic or chemical and natural ingredients in daily products, customer purchase patterns, and rising awareness about certified and eco-friendly personal care products are some of the major driving factors of the natural personal care market growth. “Fear-based product marketing” is one of the promotional strategies implemented by global companies. Consumers fear the long-term effects of utilizing chemical ingredients and conventional cosmetics for skin and hair applications, owing to which they are now opting for safe and biobased products.

The US organic and natural personal care market size has been driven by a prominent regulatory scenario regarding the use of consumer goods and retail as well as toxic ingredients in cosmetics. Presence of heavy regulations on conventional consumer goods has propelled the development of natural and organic formulations in skin care, hair care and oral care products and cosmetics. This development has recently increased the number of natural beauty startups and introduction of new products in the US organic and natural personal care market. For instance, Intelligent Nutrients offers a plant-based skin care product portfolio that is USDA certified. Biossance, a California based firm is one of the rapidly rising players, operating in the US organic and natural personal care market. The company offers organic skin care products that are vegan and cruelty-free, and based on biotechnology.

Mergers & Acquisitions (M&A), distribution network expansion, and new product launch are a set of the business growth strategies implemented by key players with a presence across the organic and natural personal care products market value chain. In February 2018, Azafran Organics announced its plans to improve its sales & distribution network by increasing their 1,500 retail outlets in India to 10,000 respectively. This strategy is expected to leverage the company’s presence in the India organic and natural personal care products market over the coming years.

BASF SE introduced a new sustainably sourced product line at the 2018 in-cosmetics event held in Amsterdam. The company is one of the prominent suppliers of raw materials for use in natural cosmetic products, which are approved as per the COSMetic Organic Standard (COSMOS) standard. This strategy is likely to maintain the company’s future position as a global giant in the organic and natural personal care products market.

Rising product adoption among consumers along with significant developments across the entire value chain is expected to support the rapidly expanding organic and natural personal care market size by the end of 2025.

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Key segments of the global organic and natural personal care products market

Product Type Overview, 2015-2025 (USD Million)

• Skin care
• Hair care
• Oral care
• Cosmetics
• Others

Regional Overview, 2015-2025 (USD Million)

• North America
  • U.S.
• Europe
  • Germany
  • UK
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
• Rest of the World
  • Brazil

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