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Global tissue paper market is anticipated to witness an exponential growth in the forecast period. Tissue paper is a lightweight paper or light crepe paper obtained from recycled paper pulp. It is used for hygienic and sanitary purposes; both - at home and in public places. The factors that propel the growth of the market include growing city or urban population, increasing concerns among customers regarding hygiene, growing usage of tissue paper products, increasing demand for tissue papers in emerging countries, cost-effectiveness, and extensive use in the hospitality industries.
On the other hand, there are factors that may hamper the growth of the market including slow acceptance of proper hygiene, fluctuating prices of raw material for tissue paper, obtainability of economic substitutes, and other high pricing. Tissue paper market is anticipated to expand at a significant CAGR of 5.79% of in the upcoming period as the scope, product types, and its applications are increasing across the globe.
The market could be explored by product type, application, distribution channel and geography. Market could be explored by product type as Kitchen & hand towels, Toilet paper, Facial tissues, Napkins and others. The “Toilet Paper” segment led the tissue paper market in 2017 and will continue to lead in the forecast period. The key factors that may be attributed to the growth of the market include growing demand and acceptance of recycled toilet paper.
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The key applications that could be explored in the market include commercial and residential. The “Commercial” segment led the market in 2017 and will continue to lead in the forecast period. The key factor that may be attributed to the growth of market includes growing demand for tissue paper in commercial sectors. Based on the distribution channel, market could span Store-Based Retail (Supermarkets, Exclusive Brand Outlets, Multi-Brand Stores and Others), and Non-Store Retail (Teleshopping and Online).
North America accounted for the major share of the tissue paper market in 2017 and will continue to lead in the forecast period. The factors that could be attributed to the growth include high standard of living, high disposable income, rising literacy rates, and increasing demand for tissue paper. North America is followed by Europe owing to increasing awareness regarding personal care and hygiene. In addition, Latin America is anticipated to witness slow growth in the forecast period owing to its developing economy and weak purchasing power.
Some of the key players that fuel the growth of the tissue paper market comprise Yuen Foong Yu Paper, Vinda Group, Georgia-Pacific, APP, Sofidel, Dongguan White Swan Paper, Soundview, Merfin, C&S Paper, Kruger, Roses, Hengan Group, Procter Gamble, Guangxi Guitang Group, Dongguan White Swan Paper, Shandong Tralin, VonDrehle, Kimberly-Clark, Metsa, Seventh Generation, Wausau Paper, Oji Holdings, and Atlas. The leading companies are taking up partnerships, mergers and acquisitions, and joint ventures in order to boost the inorganic growth of the industry.
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